Become A Google Ads Lead Generation Jedi Master (2024 Training)

In this video I share an in-depth 2024 tutorial on how we setup Google Ads for lead gen campaigns. (If you run campaigns for local businesses, home services or home improvement then you may find this VERY relevant to you!)

Whether you are fairly new to Google or are a seasoned expert you should find some helpful nuggets that you can take onboard into your own campaigns.

Everything we share is based on REAL campaign data and experience from our own agency clients. There are many different ways to setup and manage Google Ads, we're just sharing what has worked for us.

If you're ready to go from Padawn to a Google Ads Lead Gen Jedi Master this video is for you!

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Interested in our PRIVATE PERFORMANCE PRESCRIBED LEAD GEN COMMUNITY?

Get exclusive access to live weekly coaching sessions, video tutorials & detailed campaign blueprints built from our own agency's client successes.

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Interested in our DONE-FOR-YOU GOOGLE ADS SERVICES?

If you have a Google Ads budget of $2k per month or more, we'd love to speak with you and discuss how we can help deliver a healthy profit for your business.

You can find out more about our services, check out our case studies and book a free 30-minute strategy session with us here:

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[Md.AbuMusa-nsbd]

Many thanks for our helpful videos. I am Bangladeshi.ok by

[theocavaliere]

I paused this video at 24:27 and kept the tab open for almost a week. In that time, I launched a campaign for a client, and 48 hours later, I saw tons of irrelevant search terms coming from the phrase match keywords in the intent ad group. I didn’t understand why and felt lost. I came back to this tab, hoping maybe you’d mentioned negative keywords to help me out. Then I saw the headline: ‘Be cautious with “intent” phrase match keywords.’ I couldn’t believe it. Went back a bit, watched the explanation, and it saved my day. Thanks!

[nikhil]

Hey, can you assist how to set up Ads Lead & Conversion & Tracking

[ollien]

What sort of fee do you guys charge when doing this for clients?

[emilionoriega]

When using a lead tracking software when do you change your conversion goal? For example when you turn on automatic bidding the campaign goal might be "Leads" but at what point do you start optimizing for "Quoatable Leads"?

Or do you assign a conversion value of lets say 1 for a lead and 5 for a quoatable lead and you optimize for maximum conversion value?

[elfsmelf]

Yo I bought a $997 google ads course and this already better. I also can't wait for the community.

[ollietempleton]

Great video sam! Looking forward to the community, I've joined the waiting list.

[oseboz]

If we have multiple services and are setting up campaigns in different languages for multiple countries, should we create separate campaigns for each service? Otherwise, we would have 6-7 ad sets within a single campaign targeting one country in one language. How can we cover this? Creating separate campaigns for each country and language would result in a difficult-to-manage process also separating keywords across two ad sets based on both location and cost by using negative keywords to ensure data segmentation? In other words, how do you distribute keywords that share both location and other intents? Thank u.

[GroeiGericht]

Again, amazing value, thanks Sam.

Question: What is your experience with the leadform asset within Google Ads? Are you using this feature?

- Dieuwe

[AiSteve]

At 13:58 your structure with Adgroups.
Now, maybe you will go in on this in the video but currently paused here.

If KW are more expensive in the London area, is it "wise" to group them into the same campaign? Or better to split them up OR maybe even just focus on one area? :)

Since the budget will prob be directed towards more expensive adgroup KW than the lower tier!

[hamzaabdelfattah]

Question would it make sense or would it be fine to make two campaigns with the same ad group structure but one campaign for phrase match and exact match or just put it all in one campaign? thanks ahead

[KynAbbott]

Amazing Sam, thank you! I have a question...

Does 'near me' actually get you conversions? When I type in '(service) near me' it says my location is newquay. Newquay is an 1 hour 20 mins away from me.

My device location is never correct, and I doubt it's just me as it never has been, so I can't imagine 'near me' works. Obviously you can target locations, but considering I see Ads that are popping up for location X when I type in 'near me', I can't imagine that that keyword brings much conversions....

[klickbeastppc]

This is awesome Sam, thanks for sharing. Looking forward to learning more about your new community.

[ADHDOCD]

Wow, insane gems dropped in video! With location why not use geotargeting with zip codes? Also, what are your primary (final sale, appointment, quote, form fill) & secondary conversion actions that you're optimizing for here?

[subevenftw]

Thanks for the awesome insights. ❤ follow for knowledge

[seank]

*Hey Sam this is exciting! would you also add contents how to make good landing pages like your last videos and maybe templates? this would be helpful along with your new program PS: how to get clients too*

[katalanoshaki]

Your king😇😇. Best google Ads course out there.

[charlienea]

This is great, what I’ve been looking for for some time