Google Ads Lead Form Assets: Best Practices and How To Use Them Effectively

Learn how to generate more leads and drive sales with Google Ads lead form assets.

In this video, I'll explain everything you need to know about setting up and optimizing lead form ads. Lead form ads allow you to collect customer information directly from your Google Ads. I'll walk through how to set up and optimize these forms to drive more high-quality leads.

Topics covered:

What are lead form ads and how do they work?
Benefits of using lead forms - generate leads, engage customers
Requirements to use lead forms in Google Ads
How to create lead form assets in new and existing campaigns
Setting up lead forms at the account level
Editing and removing lead form assets
Lead form optimization - "More volume" vs "More qualified"
Troubleshooting webhook errors and best practices
Related topics - downloading leads, Google Ads API, making search ads open to forms

[xpfooo]

It was really helpful for setting up a lead form. Thank you!

[SabithaRayala]

nice
It was really helpful for setting up a lead form. Thank you!

[KellyHart-kl]

Thank you this was so helpful! However, it keeps getting disapproved? do you know why perhaps? It doesn't tell me why its disapproved.

[miriyampallibhavani]

sir yesterday i created and i got the leads but after some time i edited the form still it is showing the status is pending

[JLWallicanjw]

How do you track the lead form with utm parameters? Does the utm of the campaign get tracked and sent with the form submit lead?

[Sarahyangtoronto]

Can you launch a campaign with only lead form but not landing pages?