i’m sending 2000 cold emails ✺ my first Q&A + how i land mural clients

In this video, I’m sharing my cold emailing journey as an artist – and how I went from sending 390 cold emails to planning to send 2000 emails this year. This video is part of a multi-part series where I document my process, mistakes, and lessons learned along the way.

📧 Cold emailing for artists is one of the best ways to land new clients, but it's not always as simple as it seems. In this video, I dive into my experience with cold emailing for mural projects and the struggles I faced, including targeting the wrong clients (learn from my mistakes!). I also talk about how I’m adjusting my approach, including a shift in focus from the health sector to food and beverage businesses like cafes, wineries, and breweries.

🖼️ If you’re an artist looking to land mural commissions or other creative projects through cold outreach, this video will give you tips on:

- Finding the right clients to target for your artwork
- How to pitch your art and make your emails stand out
- What to include in your cold email template and pitch deck
- Lessons learned from past mistakes (and why I’m targeting F&B businesses now!)

I’ll also be answering questions from Instagram and Threads about cold emailing, and you’ll get a peek into my day-to-day as a part-time artist and mom!

💌 Previous Cold Emailing Video: Don’t forget to check out my other cold emailing video for more step-by-step details and a free Google Sheets template to keep track of your outreach!

Check out my free download here. It’s new version if you’ve already downloaded the previous one.

00:00 Intro
00:14 What's in this video
00:58 I lost a client
03:24 Editing my pitch
05:52 Sending emailing
07:50 Finished sending emails
09:02 Q&A - how do you make a pitch without sounding sleazy
11:00 Q&A - how do you manage rejections
11:34 Q&A - do they (cold emails) work anyway
13:23 Q&A - asking is a great skill artists need
14:10 Q&A - how to conduct cold email searches
14:41 Q&A - who within the company do you message first
15:44 $8000 worth of work
16:20 So far we sent ___ emails
17:08 Special message from post filming Merinda

💖 Thank you for watching my video! I’d love to connect on my other social media platforms too 💖

SOCIALS

Use my link to get 500 points on your first purchase. I use this company for my physical prints and they are fantastic quality! Highly recommend.

VIDEO GEAR
✴ Sony Alpha6000 + Kit lens
✴ Lapel mic
✴ 40.5mm Black Mist Filter ¼
✴ Adobe Premiere Pro
✴ Macbook Pro
✴ JOBY GorillaPod 1K

MUSIC
✿ YouTube Audio Library

SEO Words 🫶

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[createdbyriks]

coming to support from threads! liked + subscribed. thank you for your transparency and sharing this journey :) as a fellow small biz owner, it can be really tough at times but seeing others go through these kinds of things within business def helps with encouraging me through the tougher times.

[hannaxart]

Update!! After sending about 140 cold emails, I met with three businesses in person! I am still waiting for two to 100% sign the contract and get going, and one postponed for 6 months, but it's so close I can taste it. Thank you so much for your advice and videos!

[Mack-R-B]

Your video editing is awesome! I can tell you put in a lot of hard work and intention. 💛

Unsolicited advice, please take or leave: I downloaded your free spreadsheet and was so surprised I didn’t have to enter my email! I think it’s totally reasonable to build an email list using that if you want. Regardless, thank you for the resource! 💛

[JillLalande]

Just a comment, a ciew, and a like for the YouTube algorithm. Found you from threads!

[Beaut_Beau]

I love all your videos Merinda!
Have you tried contacting other artists in Australia that have done murals?
Maybe get in touch with Cam (aka Struthless) he is an absolutely excellent human being and would probably be happy to share some info with you (plus he also spent time in New Zealand before moving back to Australia.).

[benboxu]

Don’t forget cold emailing got your a husband 😂

[Ytt-jd]

Hi Merinda, I am a software engineer with expertise in AI Agents..
I wanted to propose you a way of sending these emails automatically, personalized according to the clients you are sending.
If you are interested please let me know to further discuss about it.
Thanks