Data & Storytelling for Strategic Alignment

You’ve got tons of compelling data to prove out your strategic choices. Now the challenge is going from boring charts and numbers to a story that moves stakeholders and builds alignment.

Join us for a conversation with IDEO Partner Justin Massa about the power of data and storytelling to overcome strategic challenges. With a background in data science, strategy, and venture design, Justin has many stories to share doing just that.

We’ll talk about:
- Common roadblocks in the strategic process and how to use data and storytelling to overcome them.
- Why combining data and storytelling is a necessary skill in today’s world.
- Real examples from work in healthcare, automobiles and finance.

Can’t make the live webcast? RSVP anyway, and we’ll send the podcast and recap to your inbox.

[fahemhamou]

تحياتي الخالصة شكراجزيلا thank you very much

[labsanta]

Theory: Integration of Narrative and Data
• Main Focus: Combining narrative and data analysis for strategic decision-making
• Postures:
• Narrative and data complement each other and do not conflict.
• Storytelling helps make future states tangible and experienceable.
• Charts, graphs, and data simulations contribute to the tangibility of the future.
• Theory: Importance of Team Alignment

Achieving a shared understanding of the problem before proposing solutions
• Postures:
• Aligning on the problem or stakeholders is crucial before coming up with solutions.
• Aligning everyone around the actual problem is crucial for finding the right solutions.
• Theory: Use of Simulations and Prototypes

Utilizing simulations and prototypes to understand and communicate complex problems
• Postures:
• Simulations provide a visual representation that enables stakeholders to see and feel the impact of different parameters.
• The simulation helps stakeholders understand the complexity and various factors influencing the patient experience.
• Theory: Importance of Experiential Narrative

Using experiential narrative to unite people and make impactful decisions
• Postures:
• The experience was designed to be inclusive, allowing many people to participate and be part of the decision-making process.
• The high-quality exhibit created a significant impact and influenced the decision-making.
• Theory: Combination of Data and Narrative

Using data and narrative for strategic decision-making
• Postures:
• Data and storytelling play a crucial role in making strategic choices.
• The combination of experienceable prototypes, data, and information creates a compelling case for decision-making.
• Theory: Simplification of Complex Data

Making complex data visual and understandable
• Postures:
• The best way to simplify complex data is to make it visual, especially for non-data scientists.
• Deepening storytelling skills with a storytelling for influence course.