How to Calculate FMCG Distributor Landing Price | FMCG Profit Margin | RLP & DLP after Scheme

In this video, we will discuss how to calculate the margins in FMCG/CPG industry. Whether you want to calculate Retailer Landing Price (RLP) or Distributor Landing Price (DLP), this video will be very useful. We will discuss what would be the landing price after considering the scheme as well.

If you are a Salesmen who visit the retail outlets daily, must know how to calculate the Retailer Landing Price, as the retailer can ask you to calculate the RLP. He can even ask you to tell the landing price after the scheme is considered.

01:00 Overview - Retailer Margin | Distributor Margin | Mark-up or Mark-down?
02:25 Calculate Retailer Landing Price (RLP)
04:15 Calculate Distributor Landing Price (DLP)
05:20 Calculate RLP before & after Scheme?
07:45 Average Retailer Margin & Distributor Margin in various industries?

#DistributorLandingPrice #FMCGMargins

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[Ananya_Katiyar]

Nice videos sir. Can you tell me what is the average distributor and retailer margin for the category in which agarbatti dhoopbatti, dhoopsticks, dhoopcones etc lies.

[omnamahshivay]

Nice video. Can you make video about How to take distributorship of lotus chocolate? (Its Reliance own company)

[jeganjegan]

what about gst and itc in this calculation, how to calculate with gst and itc

[vishalkanojia]

please make a video on how to increase sale. how to make retailer happy video

[sudiptadebnath]

Very well knowledge, but could not understand Retailer Scheme. If retailer is getting scheme what will be the distributor scheme?

[jayjan]

Very informative video. Thanks. Just let me know about 100/1.12 And 83.33*(1-2%).
83.33*(1-0.02). This is not clear. Plz make it easy. To understand. Thanks 👍 Javed London

[kristennaa]

Very helpful video and great content. Please continue making such videos.

[milapkashyap]

Hi, Can you please make a video regarding how to calculate distributor and retailor margin for a Tea product, for example on a 250g package with MRP Rs. 130

[VishalKumar-jlxh]

Sir ji pura ek ek chiz matlab batate hue chaliye .... Jaise apne margin bataya ye kiska ka tha margin jabki distributor margin 5 percent hae tho 3.97 dlp kaise hua Jab apne calculation ki bracket me 1 temporary ata hae Please sir ji

[gauravmehendiratta]

Brother mujhe ek doubt hai ki humne retailer landing after scheme mein RLP *(1-margin) kyu kiya uske bajjaye hum RLP/1+MARGIN bhi toh kar sakte thee

[rajivkanojia]

Sir yeh hum 5% ki dlp nikalney ke liye hum isko 1/.05 kyon likhtey pls comment jarur karna mujhey nahi pata hai

[DiyanaKhalid]

do you have the explanation in english?

[nidhisinghal]

Sir isme wholesaler ka margin kha hai..
Fmcg mai humara chennal ye hai, ,

[amansinha]

Knowledgeable video ...Thanku sir..

Sir aap kis company mai Job karte hai...

[_subhm]

RLP = 100 - 0.2*RLP
RLP(1+0.2) = 100
Now can u plz tell me from where u are getting that 1 [1+0.2] 3:12

[ikkudipunjabdi]

Calculation ACHHI to hai Lekin seedhe se batIye, , jaise 83.33 price hai us par 2% easy calculation hai .. 83.33 seedhe press %, , to a jayega 1 percent, , cal 1 percent into 2%, ,, easy hai kar ke dekhiye, calculator par

[ikkudipunjabdi]

Plz bataiye is retailer margin mein gst wagera sab include hai ??

[shushrutrandive]

Sir ap muje apne whatsup number and ya contact number de sath hai kya because sir mera FMCG realted khapi sare question hai isliye sir please sir request

[maheshi]

How to Calculate Company Landing Price with an Example

[kailashgangola]

Ek video liquor sales m b bnao plzz kese hm trade m grow kre or kya kya fundamental h or achievement market share and YTD growth and more useful excel knowledge please