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SEO Course - Module 1 Keyword Research (Lesson 1.1)
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Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.
This lesson includes:
What keywords are and how to search them?
How do you choose keywords worth targetting?
A checklist for SEO
How to assess search demand?
How to assess traffic potential?
How to assess business potential of the keyword?
Does the topic drive enough traffic and have business value to make it worth the effort?
This lesson includes:
What keywords are and how to search them?
How do you choose keywords worth targetting?
A checklist for SEO
How to assess search demand?
How to assess traffic potential?
How to assess business potential of the keyword?
Does the topic drive enough traffic and have business value to make it worth the effort?
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