Game changers: Women in innovation — Joyeeta Das, Gyana

As part of our Game changers series we meet Joyeeta Das, who was selected for 2 Innovate UK entrepreneur missions to the US. She is founder and CEO of Gyana, a startup that uses big data and social media trends in the form of a recently launched enhanced search tool.

Joyeeta Das is an inspiring game changer. She’s an Innovate UK women in innovation campaign ambassador, mentor to young female entrepreneurs, and founder and CEO of data visualisation startup Gyana.

Gyana is an enhanced search tool that allows people to find information based on the emotional ‘vibe’ of a location as well as aggregating a huge variety of data about from a multitude of sources.

Joyeeta got the idea for Gyana while managing the VIEW startup incubator programme at Saïd Business School, University of Oxford. She had looked at satellite images of the earth and realised that although she could see different places on the map, there was no emotional attachment to them. She believed that people searching for information on an area wanted to also understand its ‘vibe’:

What photos were people posting about the area?
Are there places to eat, drink and meet others?
Where can they sleep or go for a run?
How crowded is it?
Is it a happy crowd or a sad crowd?