The Best CRMs for Home Builders

There are a ton of options when it comes to CRMs for home builders. Should you go with a system that’s nationally recognized and has great support? Or do you go with a smaller company that’s specific to your industry? In this video, we’ll talk about the best way to evaluate and select a CRM that will help you achieve your sales goals.

First, what is a CRM and what should it do for you.
Before you can make an informed decision about your CRM system, it's important to know what it actually is and what it should do for you. A CRM is a customer relationship management system that organizes your contacts, including prospects, customers and other connections. You should be able to create lists, prioritize leads, and track your sales pipeline.
Now that you know what a CRM is, let’s take a look at some common CRM choices for Home Builders.
Salesforce
Salesforce is the big player in the industry. If you're looking for unlimited features, the ability to customize your dashboards and everything else, this is going to be a great choice.
InfusionSoft
Infusionsoft is a hybrid between a marketing automation platform and a CRM system. Marketing automation typically focuses on creating automated email nurturing sequences that drip on your leads and prospects over time.
Property Base
Hubspot CRM
HubSpot’s CRM system is fully integrated with their marketing automation system. The price is right too...free! It has many of the features you'd expect a CRM to have including reminders, notes section, the ability to create deals and segment lists. Plus, if you integrate Hubspot marketing tools, you get even more functionality from the CRM.

Home Builder Specific CRMs
The following CRMs were built just for home builders and allow you to capture leads on your website with forms.
Lasso CRM
Lasso is a CRM software custom-built to make it easier to capture, nurture, and convert more prospects into purchasers.

Top Builder Solutions
Top Builder Solutions includes lead and prospect management, customizable follow-up plans, email marketing, and automated follow-up emails.

Constellation Home Builder Systems
Constellation Home Builder Systems integrates with your entire ERP system, generates, acquires and nurtures customer leads, automates financial calculations, and more.

Now that we've looked at some common choices for home builders, what should you look for in order to make the best decision for your company? Here are several items and questions to consider:
Is it easy to use?
Does it integrate with any other systems you're using? (does it have anAPI)
Does the price fit your budget?
Does it have the basic features you need right now?
Does it have additional features that you will need in the future?
What kind of training do they offer?
What does the on-going support look like?
Can see yourself or your team committing to use it?
So which should you choose? I can't make that decision for you because I don't know what your existing systems look like for marketing, sales and project management.
Ultimately, the best CRM is the one you and your sales team will actually use. After all, a CRM is just a tool. If you use your CRM (no matter which one you select), it will be infinitely more valuable than "the best" CRM that doesn't get used. If you’re interested in learning more about how a CRM and marketing automation platform can help your business, take a look at our full blog post or reach out to Builder Funnel and we can take a look at what would be best for you and your business.