Variable Pricing Model: Physical Therapy Practice 2024

This video features Anthony Maritato, a seasoned physical therapist and private practice owner, discussing innovative strategies to enhance the patient experience in physical therapy settings. Anthony shares insights from his extensive experience since 2001, emphasizing the importance of viewing patient care from both the provider's and the consumer's perspectives.

Key points covered include:

Value of Appointment Timing: Anthony explains how certain time slots, like 10 AM on Mondays, Wednesdays, and Fridays, are more sought-after, particularly by geriatric patients. He suggests leveraging these popular times to offer enhanced services.

Membership Benefits for Priority Scheduling: He proposes a membership model where clients pay for perks, including priority scheduling for premium time slots, access to a home exercise platform, and other amenities.

Offering Shorter Sessions: Anthony notes that not all patients desire lengthy sessions. He suggests selling shorter, premium sessions to cater to those who prefer quick, efficient visits, optimizing less busy schedule times.

Group Settings vs. Individual Attention: He discusses the different preferences of patients for group settings versus one-on-one care, and how this can be used to tailor the clinic's offerings.

Exclusivity and Premium Pricing: Anthony talks about offering exclusive sessions for those willing to pay a premium, such as private sessions when the clinic is less busy.

This video is particularly helpful for physical therapy practitioners and clinic owners looking to optimize their scheduling, enhance patient satisfaction, and differentiate their services in a competitive market. Viewers will gain insights into practical strategies for creating a more personalized and efficient patient experience, ultimately leading to a more profitable and patient-centered physical therapy business.

🔗 Connect with Anthony Maritato:

About Me:

Hi! My name is Tony Maritato, PT and I am a physical therapist and practice owner. I created this channel to help other physical therapists, occupational therapists, and speech language pathologists understand Medicare billing and reimbursement. Over the years I have expanded the channel to include all things related to private practice management and growth.

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If you would like to mail me:
Total Therapy Solutions
5900 Long Meadow Dr
Middletown, OH 45005

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