Programmatic Video Ad Buying Raising Tensions with Publishers and Advertisers as Medium Evolves

While the buying of selling of video advertising via automated exchanges is growing quickly, there are a number of conflicting agendas emerging between advertisers, who are seeking effective pricing, versus the sellers of the content who want to maintain control over rates and inventory, observes industry analyst Ashley J. Swartz in her wrap-up of the Beet.TV Programmatic Leadership Summit presented by TubeMogul and hosted by VivaKi.