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What is UX Research? | The top 4 UX Research methods and more!
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In this video, we guide you through what UX research is, how UX research is fundamental to gaining customer insights, and the 4 methods to gather UX research. As well as the types of journey mapping common in UX research.
Obviously, in user experience, the user comes first and we are not the user. But the idea is to try and understand what the trend is, what is important, what is significant feedback, what is a meaningful thing to react to or move towards for your product or service.
So let’s jump right into UX Research!
LIST OF RESOURCES
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1) Quantitative vs. Qualitative research
Quantitative has the hint in the name. It's all about quantities, things you can count: the clicks, the page views, the downloads, the likes and the high fives.
Whereas qualitative is all about those soft skills, the things that people don't actually communicate with. Their actions, but maybe their thoughts or feelings, hesitations, confusions and more.
2) Attitudinal vs. Behavioural research
Attitudinal is about what people believe, what they think and how they see something in their mind.
Whereas behavioural is the actual actions they take that we can actually track and measure? The clicks, the pages they've gone to, the number of referrals, the number of emails sent and so on. And these are the things that really tie back to quantitative usually.
Now that we've talked about quantitative and qualitative, how do we document all this UX Research?
The first part is capturing who the customer is:
So what is an empathy map?
An empathy map is what the user does, thinks, feels. It's everything about who they are
and why we need to make certain decisions in our product based on who they are.
Next up, we have experience maps:
The idea is that an experience map is about a mostly universal process like childhood development, pregnancy, things that are generally the same for most people.
And finally a customer journey map
Whereas a customer journey map is about your particular customer in a certain scenario going through a certain phase of making a selection about a product. So these are very personal.
In addition, there is also what we call a service blueprint.
There is so much more that happens behind the scenes or back of house when creating a user experience, and the service blueprint is that layer.
What has to happen in logistics? What has to happen in sales and pricing? In the cashier and opening the store? And much more.
All of the things you don't see.
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Are you ready to bring your or your team’s performance to the next level?
After years of research and testing, we’re releasing a brand-new Growth Tribe platform featuring a library of 500+ hours of cutting-edge digital content. It’s the only platform you will need to stay ahead of the digital game.
Start a free demo here!
What can you expect?
- Pick one of the 15 internationally recognised certificates in Growth & Marketing, Data & AI or Business & Innovation
- Choose from 100+ on-demand modules in our extensive and refreshed library
- Receive 24+ micro-learnings to stay up-to-date with the most recent professional developments in your field
- Connect with industry experts and get personalised guidance anytime
- Get access to 80+ downloadable resources, including frameworks and templates
- Personal coaching to accelerate your career
- Find a new or better job through our job board
- Attend exclusive community events to network with like-minded people
Under a team plan (5+ members), you can take advantage of blended learning, combining self-paced online modules and live sessions led by expert trainers.
Need a more personalised approach for your team? We offer a customised learning journey where we'll identify knowledge gaps and create a tailored solution that drives your business results.
Check out our blog for articles, reports, resources and webinars.
You can also follow us on Social Media here for even more learning materials:
#uxdesign #uxdesigner #uxdesigners #uxdesigntips #learning #growthmindset #growthtribe #ux
Obviously, in user experience, the user comes first and we are not the user. But the idea is to try and understand what the trend is, what is important, what is significant feedback, what is a meaningful thing to react to or move towards for your product or service.
So let’s jump right into UX Research!
LIST OF RESOURCES
____________________________________________
____________________________________________
1) Quantitative vs. Qualitative research
Quantitative has the hint in the name. It's all about quantities, things you can count: the clicks, the page views, the downloads, the likes and the high fives.
Whereas qualitative is all about those soft skills, the things that people don't actually communicate with. Their actions, but maybe their thoughts or feelings, hesitations, confusions and more.
2) Attitudinal vs. Behavioural research
Attitudinal is about what people believe, what they think and how they see something in their mind.
Whereas behavioural is the actual actions they take that we can actually track and measure? The clicks, the pages they've gone to, the number of referrals, the number of emails sent and so on. And these are the things that really tie back to quantitative usually.
Now that we've talked about quantitative and qualitative, how do we document all this UX Research?
The first part is capturing who the customer is:
So what is an empathy map?
An empathy map is what the user does, thinks, feels. It's everything about who they are
and why we need to make certain decisions in our product based on who they are.
Next up, we have experience maps:
The idea is that an experience map is about a mostly universal process like childhood development, pregnancy, things that are generally the same for most people.
And finally a customer journey map
Whereas a customer journey map is about your particular customer in a certain scenario going through a certain phase of making a selection about a product. So these are very personal.
In addition, there is also what we call a service blueprint.
There is so much more that happens behind the scenes or back of house when creating a user experience, and the service blueprint is that layer.
What has to happen in logistics? What has to happen in sales and pricing? In the cashier and opening the store? And much more.
All of the things you don't see.
-------------------------------------------------------
Are you ready to bring your or your team’s performance to the next level?
After years of research and testing, we’re releasing a brand-new Growth Tribe platform featuring a library of 500+ hours of cutting-edge digital content. It’s the only platform you will need to stay ahead of the digital game.
Start a free demo here!
What can you expect?
- Pick one of the 15 internationally recognised certificates in Growth & Marketing, Data & AI or Business & Innovation
- Choose from 100+ on-demand modules in our extensive and refreshed library
- Receive 24+ micro-learnings to stay up-to-date with the most recent professional developments in your field
- Connect with industry experts and get personalised guidance anytime
- Get access to 80+ downloadable resources, including frameworks and templates
- Personal coaching to accelerate your career
- Find a new or better job through our job board
- Attend exclusive community events to network with like-minded people
Under a team plan (5+ members), you can take advantage of blended learning, combining self-paced online modules and live sessions led by expert trainers.
Need a more personalised approach for your team? We offer a customised learning journey where we'll identify knowledge gaps and create a tailored solution that drives your business results.
Check out our blog for articles, reports, resources and webinars.
You can also follow us on Social Media here for even more learning materials:
#uxdesign #uxdesigner #uxdesigners #uxdesigntips #learning #growthmindset #growthtribe #ux
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