8 Copywriting & Digital Marketing Acronyms Decoded 😬

The 8 Acronyms EVERY Copywriter & Digital Marketer MUST KNOW

Does this sound like your worst nightmare?

You hop on a discovery call with a new client and it’s all going great until they hit you with...

“Yeah… we’re doing some CRO and we’d love your help boosting the CTR  and CLV on our OTO”... 

And you’re like WTF???

I know how scary that first call can be… And it can be even more terrifying if you don’t know all of the fancy marketing lingo and ridiculous jargon that is out there…  
 
And my god – us marketers sure do LOVE our TLAS. That’s 3-letter acronyms…
 
You know that it’s my life’s mission to make this whole freelance copywriting thing as easy as possible for you…
 
So if you don’t already know the meaning of these 8 frequently used digital marketing and copywriting acronyms 👉🏻 USP, OTO, CTR, CTA, CLV, WOM, CRO, and AIDA… (don’t feel bad, because they are definitely NOT common knowledge)... then today’s video was made just for you. 

CONNECT WITH ME!

#writer #copywriting #digitalmarketing

[BethFayemi]

😂😂😂 the intro! There are just so many acronyms to keep up with it

[cj]

After you talked about it in the latest challenge, I thought about it. I believe an adequate answer would be along the lines of, "I'm pretty sure I understand the concept, but I've not heard it used as an acronym before. Can you tell me what you're referring to so I'm sure we're on the same page."

[cosmocaligurl]

This video just saved my butt on my client call today! She surely hopped on, seemingly speaking a different language and I had my notes from this video pulled up so I could follow her points. This is an excellent start to getting the ball rolling in marketing jargon research. Talk about perfect timing!

[GrowWithWill]

AIDA is a great one.
Knowing how to write effective CTAs is important too.
But perhaps not as important as your WOM.

If you understood the above, you’re trending in the right direction!

[lukewarmbloodedmammal]

How are you so relatable?!?!?! Loved the intro especially... The cadence, the wit... Entertaining and educational. :)

[navyas]

Awesome! 💯 Thank you Alex for this video♥️

[hassamqazi]

R😇eally amazin series, I'm learing daily new something from your videos. Thanks for sharing Alex.

[khiroddey]

Your video last sence is too funny I enjoy more 😍

[hassamqazi]

You're really amazing Alex, I consider you as my guru. I'm a beginner and learned a lot from your videos. God bless you. 😊😊😊

[NavdeepSingh-sndq]

Mam, u always touch the points that my mind is confused about 😊.And what really impresses me, is the responsibility u take to reach out and help so many people, by giving their answer as much as possible through whatever can, despite all your work life. Really lucky to have u 😊😊.

[rohandeshmukh]

Though I happened to know most of the acronyms, the way you explained them was helpful.

A small tip: If you can also share the sources of stats in your videos, it'll be great as some of us may refer to it and use it in our communication to convince clients.

[abiolaaminah]

This is very helpful as always
Thanks Alex

[shivendras]

Alex should we insert USP in print cop as well?

[alaaeldirdiri]

please make a video on "how to overcome writer's block" ❤

[posenclick]

how i claim Credit coupon in Instagram, please try to make a vido on this topic

[edrizjohnavila]

Hi Alex im just curious if can I start copywriting with a smartphone?

[ehsanulhaq]

Thanks for the video Alex...Just a quick feedback on your youtube setup, make your background a little bit darker than you. It'll look more fantastic.(It's already adorable though)

[helgaeshton]

Hello! Check the email with a letter of cooperation ( Gglot)

[victoriaberger]

Hello! Check the email with a letter of cooperation ( Gglot)