The Price We Pay: Six Industry Pricing Strategies That Undermine Life-Saving Tobacco Taxes

Tobacco taxes are a known solution for governments to reduce tobacco use & drive economic growth. Dr. Rob Branston, Associate Professor of Business Economics at the University of Bath highlights a new report "The Price We Pay: Six Industry Pricing Strategies That Undermine Life-Saving Tobacco Taxes" exposing how tobacco companies try to undermine life-saving efforts by manipulating their product pricings.