Button Click Tracking with Google Tag Manager - 3 methods

Many people are doing this wrong and in some situations, they are missing a lot of clicks.
In this video, I will show how to track button clicks with Google Tag Manager and Google Analytics 4.

Different buttons are coded differently, thus they require respective tracking methods. That's why I will show you three methods of button click tracking in Google Tag Manager.

=== LINKS ===

✭ Enhanced Measurement events (and their parameters) in GA4

✭ How to install Google Analytics 4

✭ CSS Selectors

✭ Custom Dimensions in Google Analytics 4

📕 Free e-book: How to get started with Google Analytics 4

Timestamps:
00:00 - Intro
01:48 - Method #1
08:36 - Method #2
12:52 - Method #2
22:17 - Final words

=== CONNECT WITH JULIUS & ANALYTICS MANIA ===

#googletagmanager #googleanalytics4

[pikeconsultinggroupinc.]

Once again, the most drill down and complete explanation of the use of tags, triggers and variables on youtube, along with the testing protocol to show correct application. Julius is indeed a GA master.

[DanielleGuido-pr]

Thank you so much for your video. Just helped me troubleshoot and correct a trigger that was not firing. The clear explanation and step-by-step walk through is much appreciated!

[crazydevila]

You are the best GA expert here. Thank you for all the videos and keep going!

[jennygao]

Nobody covered this button issue better than you! Can’t thank u enough

[RyanMendenhallSEO]

Loved how you showed that error that can happen quite easily when setting up the third way and how to solve it using a CSS Selector. Okay, I have a few questions:

1. How do these methods compare w/ using GTM's built in Form Submission trigger? One more reliable than the other?
2. For something like an opt-in form what about just tracking in a destination goal in GA? Would that be more reliable than one of these button click methods?
3. Is it possible to get inflated numbers when tracking button clicks if people click the button more than once before they actually get something added to their cart, say if they're impatient that the page is loading slowly?

Thanks again for your videos Julian!

[yipgm]

I really found the solutions for long long time. Cannot find the solutions until discovered your video! Great GTM expert

[yipgm]

Oh my god! You provided the solutions I found so long time ! Like your video so much ! Really solved my GTM problems! Thank you so much

[rushiljain]

Wild card css selector was a game changer for me! Thanks so much 👍

[codecontent]

Your knowledge 7 understanding is unmatched. Amazing, thankx

[eduardozaccaro]

Awesome video! The third option helped me a lot.
Thank you very much.

[calmingmusicstation]

You are a great mentor... !!! Thanks for your valuable contents giving us continuously without paying a single dime.

[RaviSingh-nvbf]

Great video with very nice step by step explanation.

[sl]

very good explanation, especially the third way of tracking is important to know.

[estebancoria]

Thanks. Other way to track children inside Button, is put css property "pointer-events: none" to child, so the unique event fire is button click, no span click. Cheers

[claudioduartesilva]

Great Video, that third method was just what I needed!

[sergiimisiak]

Your explanations are really helpful! Thanks a lot!

[henrique]

Hi! I need to track clicks and impressions from 15 banners on 3 different websites. They are simple banners made on random banner plugin on WordPress...Should I do the same thing as you do on this? Can you help me please? thank you

[learngrow]

Thanks for sharing this informative tutorial. it will help me a lot in my work.👍

[WeronikaSalach]

Thank you for this tutorial! I'm wondering if I'm doing the steps right. My scenario is slightly different - I have a gallery of freebies available as downloads. Each download is hidden behind an image, so when someone wants to download a freebie, they have to click on the image. I was wondering if it is enough that I follow your first method of setting up link clicks. I need to re-watch this video but I'd very much appreciate it if you could let me know if I'm going with the right direction with it. Thank you! :)

[ariskaparamitha]

Dear Julius, I have a question, I track one button with event parameters link_text and the trigger is click just links and I use click classes. On the debug view, I saw two click event pop-ups, one the normal click event and the event I track (already named it), why did this happen? those two click event have the same ga_session_id, but the event I track only showing link text, while the click event showing link_classes..