5 Tips for Running BookBub Ads to Sell Your Book

BookBub Ads have a lot of potential to sell books for authors but they aren't as easy to run as you might think. Testing them in the hopes of generating audiobook specific sales didn't work so well, but there were five lessons learned from running BookBub ads that Julie Broad of Book Launchers shares in this video.

Chapters:
0:00 Running BookBub Ads
1:13 Set up an author profile on BookBub
2:15 BookBub doesn't function like other ad platforms
4:20 BookBub ad imagery is the secret to success
6:26 Authors I targeted for BookBub ads (without success)
7:11 Be ready for a BookBub learning curve

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[beelinebill]

One thing I learned about Bookbub in nearly 2 years of using it as they do spend your budget, unlike Amazon. So be careful not to budget too much until you have found the combination of ad copy, imagery, authors to follow, etc., that works best for you. Look forward to your next follow-up on this topic. Thank you!

[TheShaunHayes]

Happy Friday! What a perfect time for you to run this video. I really appreciate the five tips dealing with bookclub. I had watched one of Dale’s last night on this very topic of advertising and he discussed bookclub. Thank you.

[patridepros]

Oh boy, this sounds waayy out of my league as a newbie! If it’s cheap and potentially effective for my blend of a nonfiction/fiction book, I guess I should play with it but it sounds horribly daunting. Thanks for your honesty! ❤

[StevenSeril]

Thank you for making this video! I knew Bookbub was a tough nut to crack, but I didn’t realize how intricate it is.

[poetryandpurpose]

thanks for this and also for your honesty – good luck going forward!

[Metropenance]

I'm just finishing a BookBub campaign for a fiction book. As opposed to your experience, I found the process far simpler than either Facebook or Amazon ads. My book was free on Kindle and I ran ads quite heavily for a week, using five different ads with mix and match author combos. To my surprise, some authors lists did _far_ better than others (some got a .02% ctr and one got between 4 and 45% (that's not a typo) depending which ads I paired them with. The one's that worked were seldom hugely popular authors. The sweet spot for me seems to be authors with between 4K and 20K followers. I still have testing to do, but found my Book Bub ads far more effective than any other platform to date (though it's still a pretty small sample size all round).

[mikecook_author]

I setup my profile on Bookbub but have not promoted with ads. Good info.

[poetryfromtheheart]

Smashed that like button to say thank you for another informative video.

[Gina-gr]

Hi! I enjoy your videos, thanks so much for creating them! Thing is... I am a fiction author. Are you ever planning on expanding into fiction or are you only a non-fiction gal? Thanks so much again. I do think some of this translates into fiction as well.

[andonrangelov]

Nice video Julie….
I want to ask you about the following issue that a got recently for submitting my book to amazon KDP. Before submitting my book to KDP, it was uploaded in Draft to Digital (D2D). Now in the review process, KDP wants me to show that my book is actually my book, because they see it in KDP system (obviously because it was uploaded from D2D print) otherwise they will suspend me after 5 days. I tried to explain that I use D2D and the book that they see in KDP is from me but from another platform. Their support simply does not listen and they do not reply to me, just pointing me to the link “Kindle Direct Publishing Terms and Conditions”.
I do not know what to do?... they accuse me of violation of the copyright of my own book!!!

[gregoryness]

I have a few ads converting at acceptable CPR but tied to writers with small reader followers which makes sense since I don't have any followers yet. Now Im looking for more of those writers. Greg Ness

[SelfPubWithAndy]

Never tried and probably wont try book bub ads, I dont think book bub is where my audience hangs out...but I'll keep trying for that book bub featured deal thing 😊

[MoniqueJoinerSiedlak_Author]

Thanks. I really need to get into BookBub.

[BornLoveandEnergy]

Thank you for the advice. Never heard of Book Bub. The names these Companies think of lol

[QuizmasterLaw]

i've never adverized. but probably ought to lol.

[MompreneurLady]

Hi Julie. Great Thunvbail!✔💯⭐⭐⭐⭐⭐Thanks for the great insights on BoobBub. I just had to watch this (and many more Videos) since I'm trying to find ways to Market my Debut Non-Fictiin book for women🙈
You are definitely FUN to watch and can't imagine how your Audience Retention rate looks like.💕🥰💕🥰💕🥰💕❤❤