[Advanced Amazon Strategy] My Best 4 Tips in PPC, SEO, Catalog, and Design to 3x Sales in 2023

In this video, Steven Pope explains his top Amazon marketing hack for 2023: the four-pillar strategy. He focuses on SEO and PPC for traffic, Catalog and Design for conversion rates, and how combining all four elements together is the key to increasing sales and market share on Amazon. He provides detailed tips for optimizing each pillar for maximum success.

00:00 [Advanced Amazon Strategy] My Best 4 Tips in PPC, SEO, Catalog, and Design to 3x Sales in 2023
01:25 Running auto campaigns using the most basic strategies
02:28 The problem with negating words from auto campaign and converting them to an exact match keyword campaign
02:57 ACOS will be higher
03:14 Exact match campaign has become very expensive
04:32 PPC Tip: Manage broad match campaign by negating bad keywords every week
06:42 SEO TIP: The amount of characters of SEO juice is so important
09:22 By adding Spanish characters, you can index as fast as 48 hours
09:44 For every photo included in A Plus Content and Brand Story, a hundred characters of alt text should be provided
10:47 Catalog TIP: Answer customer questions by uploading a video and do it on every single product
14:57 Design TIP: Include the specific product's main keyword on the main image
27:20 SEO and PPC Masterclass
27:53 Grab a copy of Amazon Selling Tips Book
28:16 Get full service management from My Amazon Guy

🎤My Podcast Setup:

[MyAmazonGuy]

Amazon Strategy - Help me rank this video by posting "Amazon Strategy" in the comments!

[stuartmclaughlin]

Simple strategic structure and easy to implement - This content is awesome, as always Steven. Very clear.

[georgeanagnostou]

Thank you for this! I was doing some of the no nos you advised against. Learn something new everyday from your videos!

[TheJosa]

Amazon strategy always important. Thank you Steven for all you do

[parkerdude]

Your image tips for the Happy Me Journal were next level. Thanks Steven! Don't forget about my application ;)

[MaribelNuguit]

That's the Amazon Strategy or strategies that the sellers should apply! Thanks for sharing Steven!

[CrossFit-Carnivore]

Great amazon ppc optimization tips and growth strategies.

[astralbody]

Just launched my initial handmade product. So much info here. I am a complete dunce when it comes to SEO and PPC... A bit overwhelmed...step by step. Maybe I should just hire you to get me going. Heh. Great content, cheers!

[baxterandbart]

Great strategies as always thanks Steve! Quick simple question for you: Should I be using single or plural or both format of keywords in my listing (ie fork or forks) or does it matter? Thanks so much!

[alexmustafa]

Steven Pope is knowledgeable "Amazon Strategy"

[LifeHeal]

Awesome video Steven. This is Junior. Love your content !

[Yazi]

Fantastic content as always, thank you Steven!

[TresPerros]

Have you noticed budget rules not functioning properly. Eg, I have set to double budget with 25% ACOS or lower. ACOS will come in 22% and it didn’t double. Happens for many campaigns.

[XypherD]

Do you not get dinged from Amazon or from reviews for promoting candle in title without product being a candle ?

[lexbel]

I would like to hear your input to BR. Can a product be successful without BR, A+ and Brand Story? Amazon Strategy

[ignacioramirez]

Hi Steven, quick question, that 45% ROAS, is the real ROAS? or is just ROAS for the units sold by ppc? Thanks in advance!

[yanishpatwari]

Hello Steven,

Thank you for this amazing Amazon Strategy!

I just noticed that the SQPR report displayed in the video shows a Click Rate of greater than 100% for some search queries.

Why does this happen ? How can clicks be greater than the impressions ?

[LuisPerdomocentury]

Is it worth it to start CPC campaign while amazon is still receiving my products on FBA? As of now I have 30% received and applicable for Prime, while the rest is supposed to be received gradually for around 15 more days.

[daved]

Well at 3k month fee x 300 wow bro.

900k +

I should have started an agency

[Aman]

4 pillers Amazon strategies for 2023:

1: PPC
2: SEO
3: Catalog
4: images design