Black Friday Dollar Store

100 people camp out in front of the dollar store on Black Friday.

For our latest mission, we had 100 people camp out in front of a 99 cent store in Manhattan on Black Friday. Participants arrived early in the morning with tents, chairs, and sleeping bags, making it look like they had camped out overnight. When the store opened, the crowd rushed inside and made purchases, buying 99 cent items with glee. Actress Cody Lindquist posed as a local NBC news reporter and conducted interviews with confused and delighted store employees and passersby.

Full story at Improv Everywhere

Created and Produced by Charlie Todd

Video Produced by Deverge

Music by Tyler Walker

This is one of over 100 different missions Improv Everywhere has executed over the past ten years in New York City. Others include Frozen Grand Central, the Food Court Musical, and the famous No Pants Subway Ride, to name a few. Visit our website to see tons of photos and video of all of our work, including behind the scenes information on how this video was made.

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[DerekZyxw]

I love how they actually bought stuff so that the salesman wouldn't be let down.

[maureenzhang]

Did you see the owner's face? He was so happy, and that brought a smile to MY face, too. :D

[johngleason]

Thats so great. The guy running that store looked so happy. 

[nukeclears]

The owner seems so happy by it all.

like genuinely happy.

[TheEmilyxx]

Not only was this funny and entertaining, it really made this guy's day! He seemed very happy and appreciative! :)

[tylermcfluffbut]

"Only in New York!" I completely lost it.

[vickia]

this one is amazing because they were doing good, made this man's day! supporting small business owners.

[christopherhulburt]

The real beauty behind this video is the joy it brought to the owner's face and the business it brought to his family!

[rottweilersgotswag]

Am I the only one who wants to give this guy $100 too?

[sylviapark]

Back when pranks were harmless and put a smile on everyones face :)

[evamatthews]

I love these pranks because they are so HARMLESS. Nobody gets hurt or traumatised or starts sexually assaulting people *cough Sam Pepper cough*. Just good, honest, confusing fun.

[guapanese]

The owner deserves those customers.. He has always been getting dollars ever since

[matthewk.]

That's probably more business that dollar store has had in years. XD

[improveverywhere]

See you all at the 99 cent store tomorrow, bright and early!

[TheSquidslayer]

Awe this is so sweet! I loved how the shop owner is so happy! :D

[artman]

Let's try the homeless flash mob where suddenly a large amounts of people donate to homeless people in a quick succession.

[mackenziemiller]

Not only is this hilarious but it's an amazing thing to the owner, and probably gave him so much business and help financially

[allisonsou]

Those people have the heart to give up their Black Friday and help a man get more business

[avilesnba]

Im actually really happy for the business that the store got! 

[Cleptosaurios]

That guy was soooo happy, nice action too! :)