The Halo Effect - How Attractiveness Flows using the Psychology of Attraction

The Halo Effect is a psychological bias where we give a positive or negative weight based on how people, brands, or things are associated with other things.

[hauntedwafflecake]

About the looks example, it also goes the other way around. If you hear of someone as a nice, caring, inspiring person and don't know what they look like, you'll be inclined to imagine them as a good looking person, and also to think of them as more attractive when you actually meet them.
But it also has a lot to do with someone's personal bias. If they've been treated poorly by good looking people and now see it as a bad thing, it'll have the opposite effect on them.

[LOWTlERWULF]

Being attractive is playing life in easy mode

[MH]

so basically:
be attractive
don't be unattractive
lol

[PracticalPsychologyTips]

Check out what others are saying about Psychology of Attraction - and get 50% off! :)

Do you guys want more topics like this one? Should I go more in-depth? More examples?

[jammiedodger]

I can confirm some of this is true, I am a nurse and in my personal time I dress quite casual and don't make much of a effort apart from being clean. The way people treat me in comparison to when I'm well groomed and in my nurses uniform is night and day. I am discounting patients in this comment, because obviously people are going to be nicer if you are responsible for treating them. The difference is astounding. X

[josejr.rivera]

Ohh I'm a psych student and your channel helps me a lot! Thank you! 😊

[Fonch]

Beauty and the Beast isn't the best example, friend. In that movie the handsome dude was the villain (Gaston) and the ugly dude was the hero (the beast)...

[Namnamnam]

Man, I stopped commenting but still watching. Congrats on A million subs. Your videos are always informative keep up the amazing work!

[wisdom-for-life]

Hey buddy. Good video! We see what we want to see. Keep up the good work.

[concepcionledezma]

It's a piece of reality. We can control how we appear through how we choose to dress and groom ourselves.

[MOONCAT]

When I was running my business I mainly did face painting for kids at public events or parties. On the odd occasion I painted with someone alongside, the public tended to queue up for my lesser skilled team mate more than me and rarely I even got 'off' looks from people in the queues. When it was like that I tended to give the element of surprise each time I finished a painting. I can only assume they thought my better looking teamate was more skilled 😔

[GetPsyched]

Great video! The Halo Effect is something I looked at on my psychology youtube channel GetPsyched a couple of weeks ago. Its actually a facinating phenomena. Its also pretty scary how the halo effect influences most aspects of our lives, from our music interest and even how we vote in elections. Thanks for another brilliant videa!

[DeanRendar]

how people wield their perceived sense of desirability in public and in front of me says a lot to what I watch our for. Being manipulated for whatever means vs being straight up told truth intent will never compare as far as virtue is concerned.

[Joelolski]

The Halo Effect is a cognitive bias that makes specific positive traits positively influence the overall evaluation of a person. It's not necessarily attractiveness that is doing the influencing, which you make it seem like in your video. Just wanted to point that out.

[terencereyes]

Short but very loaded and concise video!

[mynametrong]

Therefore you should remember to dress nicely and take care of yourself.

[meganalves]

I do have to say this is true
I have people helping me constantly when I’m out from holding doors to paying for my coffee & I have never gotten any tickets when I’ve gotten pulled over if I’m with my man though I don’t get the same privileged treatment. My man has made comments that it’s bc females get preferential treatment vs males

[ygmjphpoaifbmidhkmg]

Handsome is not a look, its a way of life and I live handsomely

[Robot_]

How to not attract a girl: reveal to her that you spent hundreds of dollars learning how to make a girl attracted to them. Learn all the tricks you want, and you can use tricks to get people infatuated with you, but ultimately you can't get someone to love you. They have to do that on their own.

[jwalk]

I just heard of the halo effect for the first time today and your video is the first I decided to watch about it. One thing you didn’t mention that I’m wondering about is if our judgment of attractive/not attractive and correlating non physical attributes is something that’s human nature or is it a learned unconscious response to observation of parents, peers, media etc.? Because even though I just learned the term for this, I’ve certainly noticed the truth of it, and the effects of it on most people. However I’ve also noticed that some people aren’t as easily influenced by people’s physical appearance as others. For example my adult child who’s on the autism spectrum would have strong opinions about people when younger and still now, that she either liked or disliked based on things like a teacher she didn’t like had “dark” eyes. This came up because I thought two different teachers were the same person, they looked very similar, both very attractive and it was the first few days at a new school. So I was trying to get her to explain to me which one she didn’t like. So I asked what colour eyes the other teacher had? She said they were “both brown”, but the one she didn’t like had “dark eyes, like more angry.” I suppose you could argue that maybe the kinder teacher was therefore more “physically attractive”because of her outward, kinder eyes. However that’s just the only specific example I can think of. She’d also automatically act either more comfortable or less comfortable around different people within seconds of meeting them and it would often surprise me because many of the people she’d immediately like were the people most would judge as not physically attractive at all!
I think I just answered the second part of my question. People can appear more or less attractive depending on their personality or even mood, especially over time, and it varies among people who might be more sensitive to seeing a bit deeper.
However it still doesn’t answer if this effect is human nature or nurture/cultural brain washing for lack of a better term. Western culture is very obsessed with physical appearance. I wonder if this effect is as profound in other cultures, particularly ones with less exposure to media?