How to use YouTube to promote your business

This video is presented by Roland Renshaw CEO of the Marketing + Technologies Group and provides a quick overview of how and why companies should be using YouTube to promote their business. The video covers the link between Google and YouTube to emphasise the importance of being search engine optimised. It moves on to talk about different styles of YouTube video, how to make sure the content is engaging and suitable to the audience, plus, tips on structure, subject and practicalities such as how to upload the finished video and promote it. The video is filmed at Midland Road Studios in Worcester and serves as an example of how higher production values for your video can boost its effectiveness online.