Rebirth of advertising: Kris Hoet at TEDxLiege

Kris is head of innovation & change architect at Duval Guillaume, a well know creative agency based in Antwerp. Knowing that true innovation comes from collaboration between very different types of people, the agency has changed the way it operates in the last few years in such a way that multi disciplinary teams are working together on finding those innovative new ideas that made it world famous. Before joining Duval Guillaume, Kris lead several digital initiatives at Kinepolis Group as well as Microsoft EMEA. He's also the publisher & chief editor of Belgium's well know gadget & innovation blog 'Belgian Cowboy's and co-founder of Shutterspeed, a visual storytelling company for the automotive industry.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)