Mad Men is dead -- the power of ethical and digital advertising | Heimo Hammer | TEDxKlagenfurt

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This talk was given at a local TEDx event, produced independently of the TED Conferences. Heimo Hammer is a man who was involved in the Digital Age before the market was. In his talk he gives great insights of how communication works and which advantages and dangers it brings. Additionally he presents a great way of how to still control your life and the Cyber World we are tied to.

The marketing mastermind and digital advertising pioneer is founder of “kraftwerk”. One of Austria’s biggest and most successful creative agencies, which is focused on digital marketing. Heimo graduated from WU Vienna University of Economics and Business with specializations in marketing, advertising, and information technologies. After graduating, he started to work as an assistant professor in marketing at his alma mater. Thereafter he soon conquered the corporate world and worked for several international companies (e.g. Siemens, Dr. Puttner and Bates), before launching his company in 1990. Additionally, he is lecturing at FH Wiener Neustadt, Campus02 Graz, and IMC – University of Applied Sciences in Krems.

About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)