What My 10,000 Tenants Tell Us About The Economy (Insider Insights)

Ken McElroy and Shannon Wilcox, MC Companies, Director of Property Operations, dive deep into exclusive data from over 10,000 tenants across multiple states, revealing critical trends that every landlord and property manager needs to know. Learn how economic shifts, rising costs, and tenant behavior are shaping the rental market in real-time.

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ABOUT KEN:
Ken is the author of the bestselling books The ABC’s of Real Estate Investing, The Advanced Guide to Real Estate Investing, The ABC’s of Property Management, and has an upcoming book: "ABCs of Buying Rental Property: How You Can Achieve Financial Freedom in Five Years." Ken is a Rich Dad Advisor.


Ken offers a wealth of personal experiences, practical advice, success stories, and even some informative setbacks, all presented here to educate and inspire. Whether you’re a new or seasoned investor, the information and resources on this channel will set you on a path where you and your investments can thrive.

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Although Ken McElroy and his affiliates take all reasonable care to ensure that the contents of this channel are accurate and up-to-date, all information contained on it is provided ‘as is.’

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#kenmcelroy #realestate #realestateinvesting #tenanttrends #rentalmarket #economyinsights #propertymanagement #tenantbehavior #rentgrowth #remotework #housingmarket #tenantretention #creditcarddebt #rentfinancing #landlordadvice #occupancyrates #rentalproperties #leasingtrends #rentalconcessions #propertymanagementtips #economictrends #rentalmarketanalysis #rentalincome #tenantsatisfaction #tenantservices #rentaffordability #housingcrisis #realestateinvesting

[grbxsyd]

Intel just laid of 15, 000. Ken will be hurting soon too. Those are his class of renters.

[updateapril]

It's so basic. The tenant IS the customer, not a problem to deal with! I've owned my own properties and am currently renting. When I moved in to my current unit there was a three month wait list to get in and once a property management company was brought in we now have over 10% vacancy rates, the office staff is grumpy (moved to commission) and the property is suffering (two years without mulch, exterior looking worse, etc). So glad to know there are some owners/managers actually interested in their customer.

[deal]

With 30 years in multifamily, I have been shocked at the lack of attention to resident retention. Your positioning on that will accrue a significant benefit.

[BlueWaterSTAX]

Absolutely brilliant discussion. Thanks

[iamanovercomer]

I lived in a park own by a family for 34 years. The park was bought by a property management company and the park went to 💩‼️. Now I get taxed on my rent, water pressure sucks and sewage went to 💩 ( no pun intended), BOTTOM LINE THE company does NOT care about the tenants and the roads are like Beirut ‼️

[wespotter]

What was the catch phrase used by the fellow running for mayor in new york city a while ago... The rent is too damn high

[dissident]

Few red days and they are already $hitting their pants. These pumpers are pathetic . We need more hikes to end the ponzi scheme

[mrlocascio]

Thanks Ken, it’s nice to listen to a behind the scenes view of what your team is seeing in the marketplace - also great points regarding focusing on occupancy!

[scottc]

My area is close to imposing rent control so I’m focusing on maximizing rent increases now. It’s now or never

[tubeitmark]

In Florida my rent for my tenant was $1, 475. My mortgage went up $143 (taxes & insurance) and I only raised their rent by $25 to $1, 500. I am worried that people can’t afford to pay rent. This year I know insurance and tax is going to go up at least another $140 due to More hurricanes, floods up north, and fires out west. I can’t keep my rent down and keep absorbing these hits. Rent may have to go up to $1650 when their lease is up. Not to mention repair cost rise 10% a year. Plumbers, roofers, electricians etc. A maintenance man averages $135 an hour. Rents gotta go up for the mom and pop landlord. If I owned 50, 000 units maybe not. But, thats just gonna mean high rents in the end for tenants when the mom and pops get pushed out.

[thecomrade]

Accidentally displayed your price gouging with the 2 month free turn down.
Maybe YOU should revisit your rents...

[jessicabixler]

Thanks for makingbit a goal to be great landlords

[netkev]

I was hoping to see trend data like the thumbnail showed. Topic suggests hardship, then nothing specific said or shown.

[arboradvising]

Thank you Ken McElroy and Shannon Wilcox and team for sharing this valuable information on the state of renters based on your portfolio of 10, 000 tenants. Absolutely agree that you need to manage your rentals for tenant retention and satisfaction as we head into challenging economic times for the next couple of years. Some trends you discussed: You said tenants are headed back to the office. Tenants are experiencing financial struggle. Landlords should focus on occupancy over rent increases. Vacancies have a cost to landlords and vacancy loss is just one of them and should be avoided if possible. Try to respond quickly to tenant maintenance issues as one way to have greater tenant satisfaction and greater retention. Next couple of years is not the time for big rent increases or maybe not increasing at all to keep occupancy up as we head into challenging economic times. The longterm solution for controlling rent growth is more inventory of properties for sale and rent. Try to work with tenants that are struggling to keep them as a tenant. Thank you again for the timely and valuable information!

[lyleburlingame]

Is this an updated video or the same one from a couple months ago?

[Jimbo]

"to get maximum rent" this is the mindset of why rent prices are all over the place and how people are just numbers on a screen for profit over people... If business owners/corporation/wall street actually cared for anything but money, cost of rent based on the market wouldn't be an issue. "Inflation" from the politicians and banks will allow business owners to literally run people's lives since they lack morals... I never see the property managers actually come to my complex. There is no face/person just a corporate system behind a computer screen. This disconnect will allow property managers to manipulate prices on the "market" until they break it by draining people of their money. Fun process

[castlerc]

Great video thanks Ken and Shannon 👍. I agree with excellent service, l think people should get top notch service, it’s seemed to help me with renter retention. What happened to your hand Ken??

[bhkommp]

I prefer quality tenants. I will keep their rent down or not increase their rent to max my return. The time and cost of renter churn is a stress point in managing rentals. When your rental machine runs smoothly, life is better.

[richardlaverick]

Ken please stop cutting off the lady from speaking. We get it your the big boss but show a little respect also. She had some insightful points to share

[BuildRentTX]

Appreciate the video. It helps me from your larger macro level. We manage 200 doors and it's a confirmation of what we are seeing.