Sony Sticks it to Microsoft on Used Games and Always-Online - E3 2013 Sony Conference

Sony counters Microsoft's unpopular used games and DRM policies.

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Sony Sticks it to Microsoft on Used Games and Always-Online - E3 2013 Sony Conference

[Toongeek]

I still can't believe that AFTER this, Don Mattrick still said "Stick with 360 if you don't like it." It's like he forgot that we have other options.

[tvscribe]

This was the day Sony won this gen's console war, undoubtedly.

[AdventFate]

I remember this. You know Microsoft screwed up bad when just listing common features is enough to get people to cheer and celebrate.

[CReaper]

Look at the smile on his face lmao. He knew exactly what gamers wanted.

[rockyt]

This is easily one of the top five moments in all of gaming history. So important. Had Sony went with Microsoft's direction, gaming as we know it would've changed forever. Sony went the opposite route and forced Microsoft's hand at the same time. This was really glorious for gamers here.

[shadowofomioc]

This conference pretty much shaped the entire generation.  Microsoft had to completely change the X1 after this was announced.  Was pretty extraordinary.

[Tamers]

Over a year old and this is still one of the best things i have ever witnessed.

[rbleaks]

3 years later, PS4 is the dominant console. Thank you Uncharted 4 and Ratchet and Clank for making the reasons to own it today

[letterman]

That smile at 0:30 is of a man who knows he is on the winning side

[SkulShurtugalTCG]

And with that, Sony killed Microsoft this generation. Just. Like. That.

[Gonzales]

One of the top E3 moments of all time imo, the way that Jack Tretton gets to lap up the cheers and applause for common sense

[LAWLoROFL]

Just look at his face. Just fucking look at it. He knows that they've won. 

[renodesmin]

Even six years after this, I still remember this moment. I was working at GameStop at the time, me and my coworker were watching this moment, and this line hit. This line, so stark in contrast to the response a submariner got when questioning a Microsoft spokesperson about what a potential customer should do if they didn't have online access and being told to stick with the 360, made all the difference when Sony made their presentation slam dunk.

Still the best capitalization on the absolute failing of a company that didn't understand their customers and I love it.

[Zenniverse]

They cheer after every sentence... Literally. cx

[waddledee]

God I remembered this day, it was such a fun day.

[ShionShinigami]

I have a PS4 and I feel that it was the right decision!!!

[Brunn]

its so ridiculous that a common and mandatory thing such as used games is now considered a feature... oh boy

[bedbug]

If Xbox had continued with that model, they'd have been dead overnight

[MtnDewDg]

Everyone sounds so happy.

Kinda heartwarming

[TomNook.]

Its ironic that Microsoft was so butthurt by this, they decided to just buy out game developers and build up games as a service at a huge loss until their entire Xbox ecosystem is about renting and not owning anything.