Marketing Management | Part 1 | Class 12 | Chapter 11 | Business Studies

Marketing Management | Part 1 | Class 12 | Chapter 11 | Business Studies

Subscribe Our Channels –

Rajat Arora :

/ @rajataroraofficial

Rajat Arora Talks :

/ @rajataroratalks

Rajat Arora Shorts :

/ @rajatarorashorts

Links of Social Media Handles :

Download DeeCee Application :

For Admission Related Queries Call : 011 4084 8482
For Business Related Queries Call : [phone]
Official Address : 8/1087, divine classes , Jain Bagh.
Saharanpur- 247001 ( Uttar Pradesh )

We will make sure to let you learn everything and help you rock your subjects...!
Following the passion of teaching from last many years
and with the aim of promoting education and providing good quality lectures we are here to help you in every possible way.

Much love :)
Rajat arora :)

#rajatarora #commerce #class12

[ashishhhh_]

What is marketing management?
It is the management activities related to the Market.
Marketing is based on the philosophy that " satisfaction of consumer is the basic purpose of the business

What is marketing?
It is the process with involves creating of offers and exchange of products between producer and consumer in return of money.

Functions of marketing
Needs and wants of the consumer
Creating marketing offerings for the consumer
Exchange mechanism
Customer value

Marketing philosophy
It is based on 5 philosophies:-
Production concept - large scale production which reduces the cost
Product concept - quality of product since due to production of products in bulk consumer need to have varities to choose from
Selling Concept- selling the product to the consumer by any means
Marketing concept- satisfaction of consumers wants
Societal marketing concept-look out for the society ( providing employment, protecting environment) since resources are taken from the society

[owhssgshHwihsc]

1. Needs and wants
2. Customer values
3.creating a market offering
4. Exchange mechanism

[pranjaldhote]

Calling students a customer directly. Which teacher does that but then too we are loving him. Generosity of a true teacher 🙏❤

[Minakshitripathi-pgku]

2024-2025 batche attendance here guyss 😊

[iconic]

Revision:

What is marketing management?
It is the management activities related to the Market.
Marketing is based on the philosophy that " satisfaction of consumer is the basic purpose of the business

What is marketing?
It is the process with involves creating of offers and exchange of products between producer and consumer in return of money.

Functions of marketing
Needs and wants of the consumer
Creating marketing offerings for the consumer
Exchange mechanism
Customer value

Marketing philosophy
It is based on 5 philosophies:-
Production concept - large scale production which reduces the cost
Product concept - quality of product since due to production of products in bulk consumer need to have varities to choose from
Selling Concept- selling the product to the consumer by any means
Marketing concept- satisfaction of consumers wants
Societal marketing concept-look out for the society ( providing employment, protecting environment) since resources are taken from the society

[vsfn]

Market philosophies

1. Production concept
2. Product concept
3. Selling concept
4. Marketing concept
5. Societal marketing concept

[vsfn]

Features of marketing:

1. Needs and wants
2. Customer value
3. Creating a market offering
4. Exchange mechanism

[HarmanDhillon-cf]

Sir please provide a question paper of business studies after completing the business studies whole syllabus so that that we could analyse our potential that how much we can score at this time and it will be more beneficial to know our weake points so that we could revise them once again ❤❤❤

[gaziyanabi]

PRESENT SIR...❤❤ thank you for all your efforts and guidance 🌟🌟

[ek__tha__writer]

Previous year mai sir ne jo upload Kiya tha wo abhi dekh ke aaya hun ..
Ab phir se ye dekhunga aacha chapter hai fav chapter ❤🥀

[xxyspkr]

1:49 Commece padhane ke liye aur bhi bahut sare teachers hai pr Rajat Arora hi kyun.

[narashkaushik]

Sir bhut acchi video thi u are the best teacher

[yudichoudhary]

Present Sir and
Thank you so much for your efforts 🙏

[chhavijain]

Please sir make pdf of this notes so it become easy for us
And thank uh so much
Ur teaching way is very different thank uh for best explanation 🙏

[NehaSharma-ox]

Finally, after 2 years got a chance to learn again from Rajat Sir after class 12th.All thanks to marketing management subject.I truly believe if I can study a subject from Rajat Sir, I can do top in that Subject in anyway. Thanks, A Lot Sir 😍😍😍🥰

[GaganSandhu-bwxd]

Features of marketing
Needs and wants nu satisfy kare
Creates a market offering like a cell phone with camera, memory, internet connection, calls, screen viewing
Exchange mechanism - exchanging goods for cash or kind in which consumer is willing to pay, should be kept in view by the marketer
Customer value - for example apple iphone adds to standard of living of the consumer . It acts like a status symbol in the society ❤

[rshusain]

Sir mai sirf aap se padhti hu you are the best commerce teacher in the world 🥺🌼

[sufiyafiza]

Present sir, 🙋🏻‍♀️
Thank you for your efforts and guidance ❤....

[abhishekrajput]

Needs and wants, Consumer Value, creating a market offering, Exchange mechanism

[IndianArmy-rmdf]

Sir your way of teaching is very good ❤❤