Marketing Mix: Promotion Strategy part 1

Part 1 of the 3 video series on promotion in the marketing mix presents definitions and cautions. What is NOT promotions and what is? Why shouldn't you use promotions like duct tape? What's in the other videos?

[theanataro]

I think you have missed how essential social media is as a promotional tool, a lot of businesses are built from the ground up, solely through social platforms and I feel you have down played their role in promoting products/services.

[pawningnoobsbaby]

Congrats and thank you for your wonderful videos!

[anushaohri]

Hi! Is a campaign a part of promotional strategies ?

[shazeenakeem]

My doubt is:
I can't understand different between expected product & extended product.
can you please further clarify.

In expected product we expecting
-features
-style
-quality
-brand
-warranty
-packaging.

Then extended product also we expecting additional services and benefits such as
-free delevery
-free installation
-guarantee
-service & maintenance.

What is distinguish the expected and extended product?

[alimalik]

Awesome, but the sound is so low, I couldn't hear you clearly

[frankpatron]

Knowing your buyer
How is demand generated

[habitamuyisahk]

Please help me same question have about

[frankpatron]

Slash pricing creates demand but slaishesmargins