A COMPLETE HISTORY OF 1989 🩵 👀 The Untold Story of Taylor's Magnum Opus

As we gear up for the re-emergence of Taylor Swift's career-defining masterpiece, '1989 (Taylor’s Version),' join me as I revisit the era that marked the birth of Taylor 2.0! This video explores '1989' — not just Taylor's first official pop foray, but a seismic shift in the music industry.

From chart-topping hits to Lena Dunham's feminism, New York vibes, and the unapologetic assertion of her creative vision, '1989' wasn’t just an album; it was a complete rebrand. Enjoy!!!

Don't be a stranger!

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[numberoneflop]

Zack is truly the most underrated creator. Every video essay is so articulate, and every unserious video is just as entertaining. Keep doing what you’re doing Zack! We love the videos ❤️

[redlight_]

literally swiftologists are the most well fed fandom on the internet

[jon.callaghan]

Not only did Taylor invent the concepts of the girlboss and having a SQUAD during 1989, but she also invented two piece outfits, spray tans, anna wintour's hair and perfect pop music. Such a pioneer, we have to stan 🤗🙌🏻

[nigel]

Zack, darling, you do understand that your videos are quite literally *intelligence briefs, * right? Like, three-letter-agency dossier reports. It's beyond dish, it's reconnaissance with intelligent analysis. You are basically an asset. That said, I love your work; you are truly brilliant.

[tjc]

5:00 one thing for sure is Taylor’s old music, as teenage and high school-ish as it was, has aged pretty well. Not sure if all people feel like this but listening to them back now has this cosy, nostalgic feel to it.. as you do when you watch your fave movies that are classics from your childhood

[paolo]

I've been a swiftie since 2012 and witnessing the 1989 era in real time in 2014 is still an unmatched experience to this day tbh

[katiesays]

Blank space cemented me in as a fan. I remember hearing it for the first time and thinking, “she is insane… I love her” and also “I don’t know what Starbucks lovers means, but I won’t read into it any further”. 😂

[heabooktubes]

I particularly liked all of the industry information, something that I think gets skipped a lot in informative videos about her eras. ♥️

[marissaemily]

I love how you always match the vibe of the video with your shirt. It also blows me away that you can do all this in one day, an inspiration 💙

[palemoonlight]

Your analyses on Lana and Taylor are always brilliant, my two absolute favorite artists and you always create the best presentations on them with countless amazing points, swiftologist 4 the win!! ❤❤

[wearlucinda]

saying "the feminism she learned from Lena Dunham" each time you mention her feminism is SO funny

[meriboberi]

I want to really emphasize what pulling her music from streaming did for this album, too. I didn't buy the CD, so every time a new song came out I was ALL OVER the music videos and the radio listening to it. 1989 as a whole was a mystery, but every song that was released was such a banger. I had a list of music I wanted to buy when I was no longer a starving post-college grad, and 1989 was at the top of my list.

[HolyGround]

I was truly shocked when this album first dropped, at first it was kind of disorienting, but because it was so focused like you said it ended up being one of my favorite albums of hers. I can’t wait to hear her reflect on this album when TV comes out!! Thank you for doing a channel wide 1989 countdown 🥳💜

[emilykie]

I’m so excited for 1989TV!!! And I’m so excited for all your 1989TV content!! Thanks for the video, Zach. You’ll always be my favorite swiftie 🤭🥰

[Kairisliv]

When I think of Taylor I think of 1989 because of how sentimental it is. I listened to her before but this was when I started to love her and I am so excited for 1989 tv

[alexmonks]

My absolute favourite Taylor Swift content creator. And who is SANE. I am sick of seeing these insane and delusional fans on my tl, and this channel is the BIGGEST breath of fresh air that this fandom desperately needed. Thank you so much.

[VonnLowe]

1989 is ranked #1 for me out of her discography, and I'm most excited to hear All You Had To Do Was Stay rerecorded!

[abigailb]

My favorite personal moment from the 1989 era was back when Starbucks had singles cards at the register for a random free iTunes download and one of those for me was This Love ❤️ back then I couldn’t really buy a ton of music so I replayed this love over and over (especially since she was off Spotify like you mentioned)

[kitarin]

Thanks for such an articulate, fast-paced and knowledgeable look back at this era. I'm so excited to hear 1989 TV next week - Out of the Woods has always been my favorite and I'm hoping it's not wrecked! Happy early birthday and I can't wait to hear your reaction to it!

[lenaharman]

Video idea: make a video explaining each song in the eras tour in under 1 min per song. For all the non major fans to give them a little insight into what this is all about. I think this would get a lot of traction because you’re ultimately reaching new viewers, or the video is being sent by a fan of yours to someone they bought to the movie concert/ tour. It’s the perfect stepping stone into your deeper videos !