Selling The World’s Sweetest Strawberries For $50 A Box

Hiroki Koga is on a mission to revolutionize the agriculture industry. He co-founded vertical strawberry farm Oishii, which grows strawberries using seeds from the Japanese Alps. The berries are exceptionally fragrant, sweet and have a juicy texture - and sell for $50 a box.

Check out Oishii here:

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How A $50 Box of Strawberries Gets Made

[TwicebakedJake]

Japan is a weird case where their fruits don't compete on quantity and instead focuses on quality. Gifting fruits is also considered a big deal.

[amstherd]

The generous funding granted to the companies featured on this platform says a lot. Not sure what triggers investors the most. To hear from the other side would be an awesome perspective...

[ianmendres]

The people who says I wouldn't pay that much for a strawberry don't understand marketing strategy. They target the people who are willing to pay for the quality of the food. For example, the people who always eat at a fancy restaurants.

[barrettish]

As an American living in Japan, I can agree with the average strawberry (and other fruits as well) tasting and being of better quality than average ones in the US, 100%. I can't really say anything about the farming technique or the premium price as I don't know anything about that, but it is unfortunate that it's harder to get the same level of fruit in the US than it is in Japan.

[zacharyporter]

Successful people don't become that way overnight. What most people see at a glance-wealth, a great career, purpose-is the result of hard work and hustle over time. I pray that anyone who reads this will be successful in life..

[kidano]

Hard to believe he’s NOT from America! 🇺🇸 His English is non distinguishable from an American dialect. Unbelievable compared to someone from Japan- he has no accent whatsoever!

[Felsenherzz]

I see the plastic waste, the excessive usage of energy as natural sun is excluded and the 50 decadent $ for 8 berries. That all makes me angry. The technology might be useful in case I want to eat strawberries on Mars. But on Earth we need to act differently.

[christianfiguroa]

Now that's a business making fruit healthier and perfectly delicious

[Omikoshi]

I always wondered if the ultra premium fruit market in Japan can thrive in the US. 20 years ago the answer was probably a no. Today it’s clearly a yes. Very fascinating.

[joe]

I'm going to grow and sell them too, $49 a box

[mclovin]

He basically took the know how of Japanese strawberries and brought them to the states. Japanese fruit is insanely amazing.

[ShawnJonesHellion]

in 7th grade we went to the school in in the richie side of town an my friend sold some dude a small bag of pencil shavings to smoke for like $25 I think. he came back the next day an wanted more cause he had seen pink elephants on it an was loving it.

it was a very profitable venture.

[shake_shells]

We have strawberries at the grocery store for sale at $3.99 a box. I bought it and they taste like crap 😖

[mixrmn]

Love this idea except for the plastic packaging isn't very 'sustainable'

[saiyanwei]

how much engery does it take to farm these strawberries this way? is this eco friendly method?

[chubulu]

My issue here is they are growing fruits and vegetables in a lab (like a medicine) as opposed to growing it outside with sunlight. I’m open to it if there’re more benefits (besides better taste) but why aren’t they doing it outside in a farm?

[maanbustamante]

immediately clicked on the video because of the thumbnail. ommo my heart Koga-san!!! 💚💙🧡😍😍😍

[danielwari]

I would like this technology in Kenya.

Is it possible to contact the founder .

Really trying my country combat food crisis

[candyjamaican]

Watching this from Tohoku Japan, I’m laughing my butt off. 🤣 I’m not knocking his busine$$

[stewcoil]

Wild strawberries very good. Small though.