History of the Michigan Avenue Apple Store

Michigan Avenue in Chicago has featured two major Apple stores. The company’s first flagship in 2003, which featured a green roof, and their first new generation flagship in 2017, which featured a super-thin carbon fiber roof. This more recent store is one of Apple’s most unique. Its award-winning concept, design, and construction set a new standard for the company. And it all began in 2014 when Angela Ahrendts became Apple’s senior vice president of retail and online stores.

[saltedfruitguy]

GREG! I’m so glad you went back to this style of video making. I much prefer this. Do more of these videos please!

[Dr-Peppy]

We can all agree that Apple builds some of the best retail spaces right?

[jmcalaramo]

I like how even the roof has a software, where Apple could just "send" an update and fixed it

[xXmlgamingXx]

Wow, this is incredible! I don’t know any other company that gives this much attention to stuff like this

[saltedfruitguy]

I had to put two comments on this video because of how much I love the video style. I like more of this nostalgia and pictures than animation. Thanks for making this Ike your old videos, Greg!

[Nobachu]

The effort from these videos are phenomenal as always and so enjoyable to watch!

[dsdddsdwe]

I was in Chicago for work and went for a morning jog one morning. Chicago is one of the best-planned cities ever. I passed by this store and was in awe. Apple does an incredible job finding these locations.

[LeeStewart]

I have missed these longer videos as opposed to the short ones you have made this last year or so. When you go into more detail like you have here, we as viewers can appreciate the Apple Store's architecture so much more.

[franciso]

I like your longer videos. it seems like you're making mostly short videos now, those are good but I am glad to see a longer video again!

[camillac.s.]

In 2018 Apple built an amazing flagship store in Liberty Square -Milan featuring a waterfall and a similar “bench and stairs” system as in Michigan Avenue -Chicago .
I always 💭 the store miss some natural light tho .
Foster&Pa always at the top,
Chicago store is really amazing 🤩
Thank you for the detailed description was very smooth and clear👏🏻👌🏻

[danl.]

I was working across the street in an office building when this masterpiece was being built. It was amazing to see it take shape and come to life and then finally step inside once it was complete. I knew it was magnificent but thank you for all these extra details I never knew about!

[AlessiosSpam]

Thanks for bringing the old videos back Greg.

[Ryofist]

People: The store’s architecture will cause falling ice
Apple: It’s a software issue

[LeahDykema]

How creative! I didn’t know what an amazing story this store had!

[jose]

Live in Chicago and I love going here to just chill inside/outside. It’s really nice during the summer. Glad u did a vid about this location :)

[danielyaseen]

Thank you for going back to your old type of videos! Keep this up!

[andriytroyan]

Finally some lengthy content ! I appreciate the shorter ones but a bit more elongated content is also extremely appreciated!

[junipeayt]

Cool that you went to this style again. Your videos are great Greg, please keep it up!

[technole]

One of my favorite looking stores, along with University mall at Seattle. Angela was great

[cambosteveSR]

Videos like these are why I subscribed to this channel in the first place. Great work Greg!