Influencers vs UGC creators

UGC content creators are on the rise and they are looking to steal marketing budget away from influencers.

But what’s the difference.

Influencers are great for social proof, awareness and brand affiliation

And UGC content creators are great for producing scalable content that can be run across both organic and paid marketing at a fraction of the price.

And here is where we enter the final round, the most value for brands right now comes from quality of content, regardless of whether you have a large incumbent following or not it is the quality of your content that will win the fight.