How to use product analytics to track user behavior & drive engagement | Abhishek - Pratilipi | TPF

Over the next 45mins, Abhishek from Pratilipi, walks through the world of product analytics instrumentation. If you're curious about how user behavior is tracked using product analytics tools like amplitude and engagement is improved, you don't want to miss this one. There are some fun exercises to get your feet wet as well.

1:40 Why do we do instrumentation? Who is our audience?

3:30 ABC’s of instrumentation- Name, Event Props ( position, object), User properties

11:15 Segmentation and Cohorts. Test your skills

18:00 How should I approach it for cross platform

21:00 Let's exercise our brains with examples.

30:52 Exercise 2
-------------------------------
About the Speaker

Abhishek has been in the product management space for over 6 years. he is the director of PM Pratilipi
-------------------------------------------------------------------------------

What we offer to help the community move forward:
-------------------------------------------------------------------------------
----------------------------------------------------------------------------------
Also, if you like what we are doing , please SUBSCRIBE to our channel and show us some love :)

We are a click away on:

Until the next episode, Adios. Stay safe!!