This Is The WORST Woke Rebrand Ever

Jaguar announced a complete rebrand with an extremely colorful ad featuring lots of androgynous looking people and zero cars. Is this the worst marketing move ever? Let’s talk about it.

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[edwardduda]

They look like they are from the capitol in the hunger games.

[blindthief]

The irony of woke ads is they don't feel inclusive. Coverage is almost always limited to blacks and lgbt people. Little people, disabled, elderly, and many others are rarely included.

[pratik]

Not a single vehicle was involved in the making of the ad.

[ForeverMe]

"Copy nothing" says the company copying every single woke idea ever done

[fractal_]

Why does diversity and inclusion involve so much conformity and EXclusion..

[stephenronaldson]

The irony is that those who are targeted by the ad do not buy expensive cars in the quantity needed to make a profit.

[space_pollution]

Without the Jaguar logo, you’d think it was some kind of “high-fashion” commercial

[evilmushroom]

The people they are trying to advertise to are the extreme opposite of the people who buy their products.
Watch their shares and sales plummet

[Anygodwilldo]

Jaguar is a British icon, a tradition, a company with history and prestige
Exactly what these people hate

[sherri]

The problem with commercials like this is that they only speak to a very small percentage of people. The majority of people just find them really cringy.

[Snowkone]

If the goal was to get attention, then it worked. If the goal was to sell more cars, then it failed.

[dibujosrandom_xd]

the last nail in the jaguar coffin got nailed today lads

[DaMoose]

That "advertisement" totally and completely turned me off. Jaguar was THE CAR. Now, YUCK!!!

[dennispatrick]

The Car Lovers are hating this Commercial.
Truly idiotic by Jaguar.

[alyasfukename]

Who tf addresses a crowd dressed like that? Like I'm gay but that is entirely too gay. Wtf.

[Im_trash_bruh]

The car has a new trans-mission, there is a reason it's not allowed 500ft from an elementary school

[appliedsciencemusic]

"Copy nothing", then copies every other corporate strategy for the last 5 years.

[bthemaster]

Yes. Men in dresses are exactly Jaguars target customers…

[tommarino]

As a car nerd, it's important to say that Jaguar actually aren't selling any cars right now. They ended new sales of every model in the lineup (except the I-pace EV for fleet & business customers only) this is because they are "going all electric" so they decided to kill all of their internal combustion engine cars without having the electric replacement models ready.

According to Jag themselves, the new EV models won't be on sale until 2026. Basically, now, they're a car company that's not going to be mass producing cars for about 2 years, so it comes as little surprise to me that they thought this advert and rebranding would be a good idea. Absolutely ridiculous decision making across the board.

[quinnabun]

As a long time Jaguar fan and collector, my grandfather would be turning in his grave over this. I remember when they removed the Jaguar hood ornament and he wouldn't stop talking about how horrible of an idea it was lol