Winning in Omnichannel Retail

As shopper behavior evolves, different forms of commerce are overlapping more, and shoppers increasingly evaluate brands and retailers on the seamlessness of their experience. Therefore, many companies start embarking on the adoption of omni-channel retailing. Why should businesses adopt an omni-channel retailing strategy? How do we overcome the challenges during implementation? How will omni-channel retailing evolve in the next few years? Join Jon Wright, Head of Insights EMEA from IGD, as he delves into this topic and shares valuable advice to businesses and retailers.

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