Tire CEOs talk 15 years of the Tire Industry Project and launch of the Tire Sector SDG Roadmap

Since 2005, the World Business Council for Sustainable Development (WBCSD) Tire Industry Project (TIP) drives research on potential human health and environmental impacts of tires throughout their lifecycle. TIP is a global CEO-led initiative undertaken by leading tire manufacturing companies. Together, TIP member companies work towards solutions for a sustainable future on topics including end-of-life tire management, tire and road wear particles, and sustainable natural rubber.

TIP has launched a Roadmap to accelerate tire value-chain impact on the Sustainable Development Goals (SDGs). The SDGs were adopted by all United Nations Member States in 2015 to address some of the world’s most pressing issues by 2030.

“Sustainability Driven: Accelerating Impact with the Tire Sector SDG Roadmap”, was produced by the 11 member companies of TIP in consultation with value-chain stakeholders. The Roadmap outlines how the tire sector can contribute to the SDGs whilst navigating the transition to a low-carbon, resilient and resource-efficient economy.

The members of the Tire Industry Project (in alphabetical order) are: Bridgestone, Continental, Cooper Tire, Goodyear, Hankook, Kumho Tire, Michelin, Pirelli, Sumitomo Rubber, Toyo Tires, and Yokohama Rubber.