Mass and Niche Markets Explained

Watch this video if you want to understand what a mass and niche market is and the difference between the two.

This video explains what a mass and niche market is, their advantages and disadvantages and how Nescafe operates in both markets.

The video uses Nescafe as an example throughout to illustrate the features of both markets.

A free supporting activity worksheet to allow you to apply your knowledge of mass and niche markets is available in the link below:

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[thisisyoutubetv]

Thanks to you I have covered 2 topics in one afternoon. Love you fellas.

[youngh]

Thank you so much for your videos❤ I’ve never learnt business in GCSE and am doing it for Alevels, your videos have helped me get good AS grades and now I’ll rewatch the playlists for my Alevels next year!!! Thank you so so much

[josephinekenyon-blair]

So so glad to have found this channel. This is very useful- even if I did my GCSE’s more than 2 decades ago!!! Keep up the great work guys :)

[heathwatts]

You guys are doing such a good job of these will be out of a job soon. I hope our Department of Education doesn't find out about them!! Thanks so much. This is a perfect length explanation of mass vs niche marketing.

[abdulnoor]

Please make a video on how to evaluate a decision effectively. It would be really good.

[khairulrizdhuanbinibrahim]

Hi, great video. Especially the no special claim part. Can i hv ur reference on this topic if u do hv. God bless.