10x Revenue with 1 New Sales Process... Here's How

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

I LOVE this kind of videos with graphs and charts, raw, no gfx.

[drewkantos]

Yo Alex, I just finished listening to "The E Myth" audiobook and have really been thinking about Systems. I've been a long time fan but today all your hard work for us finally clicked for me. You are not teaching us "business" tactics, you are teaching us Systems. This video is a sales system that can be applied to any business! I'm taking this exact framework and applying it to my Sonic Branding Agency. Thank you for all of this from the bottom of my heart.

[galjosephshayer]

"i just wrote down the new sales process... took me 4 hours" Alex level of mastery in business is so high that -even if he will share everything- no one can match his ability in either teaching business nor implementing what he's preaching.

[awildbecoming]

I hope he never takes this down so I can keep coming back to this timeless content

[orikakuli]

Alex is such a comedian, that's the perfect mix of education and comedy, it was funny as hell towards the end

[NiiamahAshong]

Alex has been talking about “Sell to Goal” for a while in his content and books. In seeing this Diagnostic process, I finally get what that means.

[Tenacious_Legend]

I like that you're sticking to this content style.

[Holstead]

I've been watching/listening to Alex almost every day for over a year and it's helped me an insane amount with my new YouTube series where I'm just making as much money as possible to not be broke anymore

[AlexiDrouin]

Love how Alex used secret shopper techniques and focused on understanding what customers really want! 💡 The idea of tying sales to customer outcomes is brilliant! Thanks for sharing such valuable tips, Alex! 🙏

[wellsking]

Thank you Mr. Hormozi. Your generosity is appreciated.

[vinnieandlauraaugustine]

Alex, this is your best type of content. You share so much valuable information in the macro and sprinkle in so many micro tidbits along the way… so helpful. Thank you

[seanbramble]

Love the depth of the content … keep it up!

[MrTndtv]

these vids are valuable!!! great examples! MORE SALES VIDS PLSSS!! also could you talk more about getting theirs info and card on file that scares me i don’t want to ask too soon and scared them off

[zakariasichaib]

Best thing happened to the channel is you transionned back to the business content ! Incredible

[fastnfar]

You guys are helping to change our last name 💯 much love and respect always!

[PM-stvu]

Books for marketing tactics, videos for sales process. ALEX, THE GOAT.

[tcxktkm]

Hand's down, Alex hormozi is One of the greatest business man

[awluko]

My name is Andrew and let me say, I've never paid so much attention in a Hormozi video

[AlexMcDaniels]

May your desires be greater than your obstacles.
That description hit home with me. 🔥✊🏿

[Gabo-xvii]

THANKS A LOT, YOU ARE INCREDIBLE MR. HORMOZI