What is Search Engine Marketing?

According to research, 68% of online journeys start with search engines, out of which 91.4% of searches are conducted on Google.

SEM is a very powerful digital marketing technique since it allows you to connect with customers as they are looking for products similar to yours, but setting up and managing a PPC campaign takes a lot of work and knowledge.

Now you might wonder what exactly is Search Engine Marketing?

Today, we will get to know about search engine marketing.

Each of the topics is explained on timestamps.

0:00 Intro
0:48 How Does Search Engine Marketing Work?
1:20 SEM Campaign Marketing Perspective



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[DeepuAmalan]

SEM is actually a bit difficult to understand and master... need more practice to get a hold of it...