What Did Jaguar Just Do…

[Outhouse]

Transitioning to bankruptcy, were/went

[jamesrouse]

I work for JLR and knew they were rebranding and going full ev for the last year. Honestly, it is super depressing because the f-type was such a badass car. Im hoping that they at least continue to make them look great, but honestly, after all this, im pretty sure they will fuck up even that.

[Ricsic]

They just pro-actively went bankrupt 🤣🤣

[bhamm]

So many years of heritage, class and beauty… tossed out. Worst redesign ever.

[johnathenkelly]

Honestly I felt like it was more of a confusing make-up commercial instead of a automotive commercial from a once well respected company

[stem.b-obenita]

I had no idea they were a car company I thought it was a advertisment for a fashion company

[SpartanGaming-loen]

What do you mean hip and trendy? You don't need to be hip and trendy when you have a Jaaaag

[Jethalal_gang]

It was only Ratan Tata who transformed Jaguar into a profitable brand.
Rest in peace Sir Ratan Tata 🕊️

[Ammotive]

Some of that sweet, sweet ESG money before the brand disappears up its own arse.

[FurorAeternumXBL]

So can I buy an F-Type now for like nothing? Or…?

[bilskialexander]

Jaguar went from a classy business man to a woke purple hair activist

[lLOVECHILDREN]

Remember guys, they stopped producing cars for an entire year for this

[KSwapTheWorld]

It's Jag-you-aier -Jeremy Clarkson

[Toxxenn]

They're turning the EVs gay! -Alex Jones probably

[mnoz]

I forsee alot of prospective customers suddenly
identifying as non-buy-nary.

[kylebeach]

It’s a marketing strategy. Literally everyone is talking about them after being absent from a highly competitive market. If you think about it, it is borderline genius.

[AnmEEE-eg]

Seriously why did we need to change the logo? It just looks so bad now

[ericbryant]

Internal combustion cars were always going to go away eventually.
I don't necessarily like their new marketing but they may as well go for something entirely new since the old guard was never going to hop on board with EVs.

[CarmeloSanchez]

They want to be "Modern" and "Fashionable"

[stephenfazekas]

They actually are not making cars for all of 2025, they have so many left over 2024s they stopped production