Scale Your Business Quickly With These Key Performance Indicators | KPIs Explained With Examples

In this masterclass I cover all the KPIs (key performance indicators) and business metrics a person should know before starting a business.
I made this to help my client, who recently started his business, and others like him.
Knowing these KPIs will tell you if your business is growing or slowing down and it helps you identify which areas to focus your time, energy and money on.
I hope it's useful to you and helps you grow your income and business.
If anything is unclear or you need more help, leave a comment below or send me a message and I'll get to work.

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I've split the above masterclass in 3 videos.

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Timestamps
00:00:00 Why this video?
00:01:47 Section 1 - KPIs you should know before starting a business
00:02:29 Cash & Cash Burn
00:06:57 Revenue, COGS, Gross Profit and Net Profit
00:08:31 COGS: Cost of Goods Sold
00:09:21 Gross Profit
00:10:14 Net Profit
00:10:57 Gross and Net Margin
00:12:20 Break-even point
00:14:08 Section 2 - KPIs you should know to become profitable
00:14:59 Example 1 - Barbershop (service)
00:15:20 Data you should know - customers, new customers and lost customers
00:16:17 Churn
00:17:28 LTV - Lifetime Value
00:19:35 Hypothetical Max - the potential revenue (or profit) of your business
00:22:00 Example 2 - E-commerce (product)
00:22:35 AOV and ARPU (Average Order Value | Average Revenue Per User)
00:24:05 Churn #2
00:24:25 Hypothetical Max #2
00:25:00 Using the hypothetical max and knowing if our business is growing or shrinking
00:26:47 CAC - Customer Acquisition Cost
00:29:42 How to increase your revenue?
00:30:40 How to increase your profitability?
00:31:48 Section 3 - KPIs your should know to grow your business
00:32:23 Retention rate
00:33:48 Referral rate
00:34:40 How to acquire customers
00:35:27 The value of referrals and word-of-mouth
00:37:19 Startup capital
00:38:10 ROI - Return on Investment
00:39:46 Using ROI to measure if a new business, product or service is worth it
00:42:53 How to acquire information and forecast potential revenue, costs and profits BEFORE introducing a new product or service
00:43:52 Infinite growth with the Golden Ratio = referral rate over churn rate
00:45:23 Get customers for free with Client-Financed Acquisition
00:49:14 Bonus section - KPI Calculator spreadsheet walkthrough
00:51:00 KPI Calculator - know the real state of your business in a few minutes
00:53:10 KPI Calculator - know which part of the business to focus on to grow your revenue and profit
00:55:24 Closing thoughts

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[jimbouman]

Free resources:

Timestamps
00:00:00 Why this video?
00:01:47 Section 1 - KPIs you should know before starting a business
00:02:29 Cash & Cash Burn
00:06:57 Revenue, COGS, Gross Profit and Net Profit
00:08:31 COGS: Cost of Goods Sold
00:09:21 Gross Profit
00:10:14 Net Profit
00:10:57 Gross and Net Margin
00:12:20 Break-even point
00:14:08 Section 2 - KPIs you should know to become profitable
00:14:59 Example 1 - Barbershop (service)
00:15:20 Data you should know - customers, new customers and lost customers
00:16:17 Churn
00:17:28 LTV - Lifetime Value
00:19:35 Hypothetical Max - the potential revenue (or profit) of your business
00:22:00 Example 2 - E-commerce (product)
00:22:35 AOV and ARPU (Average Order Value | Average Revenue Per User)
00:24:05 Churn #2
00:24:25 Hypothetical Max #2
00:25:00 Using the hypothetical max and knowing if our business is growing or shrinking
00:26:47 CAC - Customer Acquisition Cost
00:29:42 How to increase your revenue?
00:30:40 How to increase your profitability?
00:31:48 Section 3 - KPIs your should know to grow your business
00:32:23 Retention rate
00:33:48 Referral rate
00:34:40 How to acquire customers
00:35:27 The value of referrals and word-of-mouth
00:37:19 Startup capital
00:38:10 ROI - Return on Investment
00:39:46 Using ROI to measure if a new business, product or service is worth it
00:42:53 How to acquire information and forecast potential revenue, costs and profits BEFORE introducing a new product or service
00:43:52 Infinite growth with the Golden Ratio = referral rate over churn rate
00:45:23 Get customers for free with Client-Financed Acquisition
00:49:14 Bonus section - KPI Calculator spreadsheet walkthrough
00:51:00 KPI Calculator - know the real state of your business in a few minutes
00:53:10 KPI Calculator - know which part of the business to focus on to grow your revenue and profit
00:55:24 Closing thoughts