When you're creative (according to neuroscience)

If you want great ideas, you have to do a special type of thinking.

When researchers looked at brains that where having great ideas, it looked like this.

To have "aha" moments, different regions of your brain need to be able to talk to one another. Counterintuitively, that's when your prefrontal cortex – the part of your brain responsible for urge suppression and complex planning – *isn't* working so well.

Jot down ideas *before* your morning coffee. If you're feeling tired or groggy, it's a great time for brainstorming. #creative #neuroscience