IPR Webinar | The Power of Gen Z

In today's social-first world, where pressing issues demand immediate action, brands are facing a heightened sense of urgency to address these challenges. Gen Z, in particular, feels a deep responsibility and urgency to fight for their future, making their cultural influence more significant than ever before.

This webinar featured some of Edelman's latest research on the paradigm shift of belief-driven buying and the emergence of brand democracy influenced by Gen Z consumers.

Discover how Gen Z's belief-driven buying behavior, social activism, and expectations for brand action are reshaping the marketing landscape, providing essential knowledge for brands and businesses to thrive in this evolving social-first world.

Watch the recording of this webinar to gain valuable insights into the immense power of Gen Z and their influence on the future of the communications industry.

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