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Strawberry Health: Convenient At-Home Hormone Testing | 049
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Are you being proactive about your hormones? Svetlana Kazantseva, CEO and co-founder of Strawberry Health, shares how a combo of home testing kits and concierge support is changing the game in women’s healthcare.
With curiosity, adaptability, and relentless problem solving as her superpowers, Svetlana reinvented herself while living all over the world—from Siberia to India, the UK, and the US. What do you do when you land in San Francisco with a toddler and a newborn, and a pandemic hits? If you’re Svetlana, you start a company and a nonprofit to help women!
Building her first company, PlumThyme, Svetlana connected with young women, and recognized the widespread lack of understanding about hormone health. She pivoted and launched Strawberry Health, offering innovative at-home hormone testing and concierge service to deliver results and recommendations for follow-up care.
We discuss the importance of making comprehensive hormone tests affordable and accessible, and life-changing impacts of early hormone testing, such as discovering reduced ovarian reserves that compromise fertility or low testosterone as a root cause of fatigue and low libido.
Svetlana shares how she and her team are empowering women in their 20s, 30s, and 40s to understand their hormonal status, get treatment for underlying conditions, reach their goals, transition through menopause with ease, and age in peak health.
TESS’S TAKEAWAYS
Standard blood panels seldom include vital biomarkers for hormone health.
Healthcare plans and insurers generally don’t cover detailed hormone testing.
Strawberry Health makes comprehensive hormone testing accessible and affordable.
Understanding your hormonal health early can amount to vital preventive medicine.
Strawberry Health’s home test kit addresses nine key biomarkers.
The home test kit’s innovative blood collection device is painless and easy to use.
You may have underlying health issues but not present with any adverse symptoms.
Strawberry Health concierge support gives recommendations for follow-up medical care.
ABOUT SVETLANA
Svetlana Kazantseva is CEO and co-founder of Strawberry Health, empowering women to proactively manage their hormonal health.
A mother of two and founder of two femtech companies and a nonprofit, she comes to her work with a unique global perspective derived from living in multiple countries and knowing diverse cultures.
Svetlana has established a thriving community of business leaders in the Bay Area.
ABOUT STRAWBERRY HEALTH
Strawberry Health is an AI-powered hormone insights platform, providing at-home testing kits and actionable results on nine key hormone levels. Members get personalized hormone baselines with concierge support to guide next steps in care.
CONNECT WITH STRAWBERRY HEALTH
ABOUT TESS MASTERS
Tess Masters is an actor, presenter, health coach, cook, and author of The Blender Girl, The Blender Girl Smoothies, and The Perfect Blend, published by Penguin Random House. She is also the creator of the Skinny60® health programs.
Health tips and recipes by Tess have been featured in the LA Times, Washington Post, InStyle, Prevention, Shape, Glamour, Real Simple, Yoga Journal, Yahoo Health, Hallmark Channel, The Today Show, and many others.
CONNECT WITH TESS
Thanks for listening!
If you enjoyed this conversation and think others would benefit from listening, share this episode. And, please post your comments or questions below. I’d love to hear what you think.
Subscribe to the podcast
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With curiosity, adaptability, and relentless problem solving as her superpowers, Svetlana reinvented herself while living all over the world—from Siberia to India, the UK, and the US. What do you do when you land in San Francisco with a toddler and a newborn, and a pandemic hits? If you’re Svetlana, you start a company and a nonprofit to help women!
Building her first company, PlumThyme, Svetlana connected with young women, and recognized the widespread lack of understanding about hormone health. She pivoted and launched Strawberry Health, offering innovative at-home hormone testing and concierge service to deliver results and recommendations for follow-up care.
We discuss the importance of making comprehensive hormone tests affordable and accessible, and life-changing impacts of early hormone testing, such as discovering reduced ovarian reserves that compromise fertility or low testosterone as a root cause of fatigue and low libido.
Svetlana shares how she and her team are empowering women in their 20s, 30s, and 40s to understand their hormonal status, get treatment for underlying conditions, reach their goals, transition through menopause with ease, and age in peak health.
TESS’S TAKEAWAYS
Standard blood panels seldom include vital biomarkers for hormone health.
Healthcare plans and insurers generally don’t cover detailed hormone testing.
Strawberry Health makes comprehensive hormone testing accessible and affordable.
Understanding your hormonal health early can amount to vital preventive medicine.
Strawberry Health’s home test kit addresses nine key biomarkers.
The home test kit’s innovative blood collection device is painless and easy to use.
You may have underlying health issues but not present with any adverse symptoms.
Strawberry Health concierge support gives recommendations for follow-up medical care.
ABOUT SVETLANA
Svetlana Kazantseva is CEO and co-founder of Strawberry Health, empowering women to proactively manage their hormonal health.
A mother of two and founder of two femtech companies and a nonprofit, she comes to her work with a unique global perspective derived from living in multiple countries and knowing diverse cultures.
Svetlana has established a thriving community of business leaders in the Bay Area.
ABOUT STRAWBERRY HEALTH
Strawberry Health is an AI-powered hormone insights platform, providing at-home testing kits and actionable results on nine key hormone levels. Members get personalized hormone baselines with concierge support to guide next steps in care.
CONNECT WITH STRAWBERRY HEALTH
ABOUT TESS MASTERS
Tess Masters is an actor, presenter, health coach, cook, and author of The Blender Girl, The Blender Girl Smoothies, and The Perfect Blend, published by Penguin Random House. She is also the creator of the Skinny60® health programs.
Health tips and recipes by Tess have been featured in the LA Times, Washington Post, InStyle, Prevention, Shape, Glamour, Real Simple, Yoga Journal, Yahoo Health, Hallmark Channel, The Today Show, and many others.
CONNECT WITH TESS
Thanks for listening!
If you enjoyed this conversation and think others would benefit from listening, share this episode. And, please post your comments or questions below. I’d love to hear what you think.
Subscribe to the podcast
Get automatic updates so you never miss an episode. Subscribe to this show on Apple Podcasts, Stitcher, or your favorite podcast app.
Leave a review on Apple podcasts
Ratings and reviews from listeners help our podcast rank higher so it can reach more people. Please leave a review on Apple Podcasts.
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