2024 Ford Bronco Not Selling…WHY?

2024 Broncos Sales are down 25.8% in the first quarter of 2024 why is that what’s going on? 

[DrSarge]

They aren’t selling because
1. The MSRP is high
2. Dealerships are still adding markups whether it’s “market adjustment” or dealer installed accessories
3. The average interest rate for someone with a 800+ credit score is 5.6%
4. No incentives

Ford dealerships have roughly a 100+ day supply on their lots (in general)… so it’s not like there’s a shortage… 2.8 million vehicles are sitting on lots nationwide

[munkynuttz]

People are broke. Good times are gone. People not selling their souls to have something.

[Baylorbetterthanbrown]

The Ford bronco is not selling because it's too high but in reality ford bronco looks better than any vehicle on the market

[cha]

Just bought a 2023 Raptor with every option added for $79k with only 8k miles. Made better sense than buying new one for 100k

[tsfoolx]

Real reason for price hikes: Cover massive losses on failed E V investment, and greed. Solution: Forget E V's, lower prices to boost volume and cut new car "dwell time" on dealer lots. If you're in the market for a car, don't wish for rate cuts. As with homes, prices would shoot through the roof.

[carlosderives]

I opened a driver side door to a ford bronco last week and the window wobbled like cheap plexiglass. That alone was a massive turn off

[lanceevans]

Interest rates and no rebates, they are expensive for what they are offering

[DrivenWildOutdoors]

The overall economy is draining most people financially. Higher interest rates are designed to take velocity out of the market, and it’s working.

[MrTimbo]

Drove past local dealer the other day. Sitting in center turn lane to my left was an auto carrier full of new broncos. To my right I noticed the front row was mostly broncos. Thought to myself “don’t really see many of those on the road, something isn’t right “ because most ford dealers will have F150s in the front

[timothyblack]

Ford should Never have stopped making the Taurus. I had three of them over a nine year period and each of them were highly reliable.

[davyl]

$100;000 for a $35, 000 truck. The supply of stupid people has run out.

[jeffpayne]

Serious question...I hear all the time about people wanting a V8. Why the need for a V8? Is it nostalgia? The sound? People complain about the economy and gas prices, but then want to spend the money on an engine that would get even worse mileage.

[drummingbigred]

You had me until you mentioned Chevy. Don’t they also have cheap plastic? Especially their exteriors.

[MackWaring]

If Trump was president of the US, these 2024 Ford Broncos would be selling!

[carbud]

Like everything else, its OVERPRICED!!!

[chadhaire]

same money get a Toyota 4 runner that will last 300, 000 miles

[Fowns]

The product is in it's fourth year, it's a little stale. The demand will always fall off as people buy and own their vehicle. If there is a redesign, additional or new options, the pace will pick up. Interest rates are SKY HIGH and it's a turn off all the way around for any purchase. People buy when value exceeds price. No one wants sedans, NISSAN the first brand you mention, is getting out of the sedan market. Maxima, the car that put them on the map in the US during the 90's is gone. Study up about the industry, in particular why EV's were pushed by manufacturers because their fleet wide EPA score needs to be at a certain level in order to produce V8 powered trucks that aren't as clean as smaller engine vehicles. Just wait til next year when it's even harder to meet the requirements. Cheap money, HELOC's and generational transfer of wealth fueled the craziness that drove the supply down and the market prices up the last couple of years. When you're used to seeing 10% of the normal vehicle inventory on lots and suddenly dealers have 80% of their pre-pandemic inventory in stock, it's going to look like vehicles aren't selling.

[kiwizz]

If you wanna know why sales are down just watch good old Scotty Kilmer, he’ll explain it to you !

[GMCTIM]

I'll fix my 01 GMC when that time comes ! Never seen a car I'd give a 100 grand for & Never will !

[fastride]

Insane dealer mark-ups. Both my local dealers have a 25k-to 30k mark-up on the Bronco Raptor. Also the interest rates are incredibly bad currently.