Edutainment and Development: Can we use TV to fight poverty? | Eliana La Ferrara | TEDxCaFoscariU

This talk was given at a local TEDx event, produced independently of the TED Conferences. Can we use non-traditional methods to transmit development messages? Eliana La Ferrara illustrates the role of commercial television in promoting development

Eliana La Ferrara is Professor of Development Economics at Bocconi University of Milan. She holds a PhD in Economics from Harvard University. She has been Visiting Professor at MIT and in several European Universities. She is member of important international research networks and worked as a consultant for the World Bank and the Inter-American Development Bank. She carries our research activities focus on social aspects of development, such as ethnic identity, social norms, conflict and the role of media.

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[YuriRadavchuk]

After getting independence in 1991, the soap operas had started broadcasting. In a few years people will have named their cattle with strange latin names, like Izaura, the cow.