Ecommerce Conversion Rate Optimization (Increase Conversions With Our Free Template)

In this conversation, Anthony Morgan, CEO of enavi, walks through a Looker Studio report template that helps diagnose e-commerce data and identify areas for improvement.

The report focuses on four key metrics:
1) Landing to product view
2) Product view to add to cart
3) Add to cart to begin checkout
4) Begin checkout to purchase.

Anthony explains how to use the report, benchmark against target ranges, and dive into underperforming segments. He emphasizes the importance of context and user research in addressing issues.

-Use the Looker Studio report to diagnose e-commerce data and identify areas for improvement.
-Benchmark your metrics against target ranges to determine performance.
-Dive into underperforming segments to gain more context and understand user behavior.
-Learn the most commonly underperforming e-commerce CRO metric.

Timestamps
00:00 Introduction
00:52 Walkthrough of the Looker Studio Report
01:35 Metric on Fire: Landing to Product View
02:56 Diving into Underperforming Segments
05:06 Taking Actions for Underperforming Metrics
08:00 Segment Analysis: Paid vs. Organic
09:38 Commonly Underperforming Metric: Landing to Product View
11:07 Where to Find Anthony Morgan

#ecommercemarketing #conversionrateoptimization #ecommerce

[mohsennayeh]

Hi John. I checked the template download link but unfortunately I didn't find anything to download. Please guide me from where I can access the template. Thank you