NEW Meta Ads Strategy To Scale an eCommerce Brand In 2025

Learn the NEW Meta Ads Strategy to scale your eCommerce brand in 2025! 🚀 In this video, we cover actionable tips on optimizing ad campaigns, exiting the learning phase, improving ROAS, and leveraging creative testing to maximize performance. Whether you're looking to scale efficiently or improve profitability, this guide is packed with insights to help you succeed in today's competitive eCommerce landscape. Perfect for anyone navigating Meta Ads in 2025! 🎯

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Timestamps:

0:00 - Introduction: Scaling eCommerce Brands with Meta Ads in 2025
0:23 - Common Mistakes: Budget Spread Across Multiple Campaigns
1:25 - The Importance of Warm Audiences and Building Trust
3:17 - Challenges of Scaling and Staying Profitable
5:09 - Optimizing Campaigns: Consolidating Ad Spend
6:03 - Understanding the Meta Ads Learning Phase
8:12 - Scaling Beyond Warm Audiences: Risks and Solutions
10:09 - The Impact of Demand Delays on Conversions
12:26 - Analyzing Click-Through Rates and Conversion Rates
14:30 - Why 7-Day Click Attribution Matters
19:02 - Consolidation Strategy: Fewer Campaigns, Better Results
21:03 - Setting ROAS Targets for Long-Term Growth
29:37 - Testing Campaigns by Country: Germany vs. France
36:34 - The Role of Creative Testing in Meta Ads Success
50:28 - Leveraging User-Generated Content for Ads

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[gabrielferres]

Hey Ole, great format. Cool to see a real case with real recommendations. Would be great to have the same format for a lead gen case!!

[Dondarkor]

Very nice video! Detailed and to the point. But I see often that when you introduce new ads to a consolidates adset, the system sometimes just doesnt give the new ad enough spend. So how do you work with that to test an ad probably ?

[SaveThatMoney]

Hey Ole, I'm curious.On a new offer and ad account, do you find success starting out with Cost Per Result Goal at first, or do we always need to start with Highest Volume? Particularly for low-ticket digital products...

[andy]

Hi! Very interesting video. I have a question if you don't mind. You mentioned at 31:20 that if you see that it becomes hard to break past your daily orders that you can expand to more countries. I tried this on my account, Stuck at 20 sales a day in UK so i decided to start a new campaign targeting US, What happened was that the sales would split up between the campaigns. My UK campaign would get 10 sales and my US Campaign 10 sales per day so it would be the same but now im just spending more and im not breaking past the daily orders. What could be the reason for this? Thank you

[gabrielferres]

So, you don't recommend Sandbox Testing Campaigns? There's the common issue that ads don't receive enought ad spend in the main, CBO campaign