General Atomics unveils Bullseye long range strike missile

General Atomics Electromagnetic Systems unveiled the new Bullseye Long-Range Strike Missile at Sea Air Space 2025. In collaboration with Israeli defense contractor Rafael Advanced Defense Systems, General Atomics looks to deliver a low-cost, advanced precision strike capability to U.S. forces.

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“Today, we unveiled a new cruise missile, it’s called Bullseye. We signed an agreement with Rafael from their Ice Breaker program, which they’re making right now. So we’re getting lessons learned on cost reduction, and we’ll build at least half the missile in the United States,” Scott Forney, President of General Atomics Electromagnetic Systems, told Naval News in an interview at Sea Air Space 2025.

The one-to-one scale model presented at Sea Air Space had many similarities with Rafael’s Ice Breaker missile, which was unveiled in 2022 and derived from the surface-launched Sea Breaker.

While Forney could not provide details on the differences between the new General Atomics’ missile and Ice Breaker, Rafael’s infographics echoed Bullseye’s very low observable and autonomous characteristics. Rafael further claimed that Ice Breaker could strike targets 300 kilometers away with a 250-pound warhead. The infographic also stated that the missile could operate in GNSS-denied environments. Forney explained that the system’s current analogy in American service was the AGM-154 Joint Standoff Weapon, a guided glide bomb capable of striking targets 130 kilometers away.

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[Nainara]

Icebreaker is sort of a mini-LRASM. 1/4th the payload, shorter range, smaller, presumably cheaper. Maybe something you could hang on a small semi-attritable drone platform.

[DarkKnight]

i read the title of this and got confused as "General Atomics" is also the name of a fiction corporation in the Fallout universe

[createdeccentricities]

Arms sales are business . . . and business is good.

[audacity]

The F-35B could do with a heavy stand off weapon that can fit ionside its small weapons bays. Is this it? I suspect it is too long.

[Robert-cdzr]

Everyone is missing the mark. We need a multi-mission cruise missile small enough to quad-pack in a tactical length Mk41, with Tomahawk adjacent ranges (1, 000 nmi) and SDB class payload with SPEAR MMW/IIR dual mode seeker + GPS/INS (TERCOM fallback). It's technically feasible given the space constraints, and there's already a motor out there that will do it (F121-WR-100), one of Williams International's smallest in their lineup, but there's also room to scale for some improvements to get T:W even better. This doesn't need LO, as depleting IADS magazines is a feature, not a bug. It's like a decoy that will nail you if you don't kill it.

[alt]

The engine intake is rather interesting.

[benk]

Is the GA dude really wearing flip-flops/sandals?

[TyrusRchs]

Is the hull made from a pollyfiber material, or a alloy?

[trev.]

Ok, is he wearing flip flops with a suit?!?! 🧐🤣🤷‍♂️ 2:01

[AccipiterAtricapillus]

what’s the difference between this and the rafael sea breaker?

[snarkyeconomist]

Poor performance on the part of the Interviewer, missed all the important product specs.

[BdogFinal]

Ok, can a missile that small do serious damage to a warship?

[biddyboy]

The Russian missile is better. It only costs $3 on paper and is called The Ballsup.

[aatwinner]

When can I preorder? My Lockheed Mako missile shipment should be here next week. I think this product would round out my home defense lineup.

[The-Droll-and-LazyJoker]

Ukraine would be the perfect as a live fire 'test lab', although Russian air-defense does seem to be rather anemic, and isn't quite up to the job? I guess you'll have to 'test' both bullseye/ icebreaker to find an... answer

[Lasenggo]

01:03 "getting lessons learned on cost reduction " somehow I doubt this will ever happen, US manufacturers have always found ways to increase cost for any foreign derived defense equipments.

[mysterioanonymous]

Dont forget... youre getting the 10% worse version (more like 25%).

Have you said thank you?

[trojanthedog]

Within 5 yrs any nation will be able to mass produce such simple missiles. Any smartphone could handle the targeting and flight controls. That is today's smartphones. The 2030s will be very interesting.

[cyronader]

can someone explain why western nations continue to build subsonic missiles which are not compatible with the Mk41 VLS? why the desire to design for over the deck or box launched systems? Was it not the goal to reduce the clutter on ship deck?

[larserikertzgaardringen]

Who would buy American arms anyhow these days?