Pizza Hut's Revolutionizing Loyalty | Capturing Gen Z Loyalty!

Pizza Hut designed their loyalty program to make everyday interactions more fun and engaging for Gen Z! 🍕✨

Understanding your audience and creating tailored experiences is key. 🌍📊 Make your loyalty programs exciting and relevant every day!

Today’s guest is here in studio with us in Dubai, which is a rare treat with so many global loyalty leaders based in other markets around the world.

Begum Kaya is the Global Head of CRM & Loyalty / Pizza Hut for Yum! Brands, Inc, a company headquartered Kentucky, that operates a network of over 55,000 restaurants in more than 155 countries worldwide through its subsidiaries and franchisees.

Yum Brands concepts include KFC, Taco Bell, Pizza Hut and the Habit Burger Grill – all famous brands, many of which are global leaders in their respective categories.

Today, Begum shares her insights on loyalty with a particular focus on Pizza Hut, applying her many years of digital expertise to take that proposition and continually evolve it!

I hope you enjoy the conversation.

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