Musk’s X Sues Group Over Ad Boycott That Cost Billions

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Elon Musk’s social platform X filed a lawsuit accusing an industry group of violating antitrust laws for an advertising boycott that cost the social media company billions of dollars. Bloomberg's Kurt Wagner joins Ed Ludlow on "Bloomberg Technology."
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Musk: Free Market + Free Speech

Also Musk: WAIT! Not like that!!!

MonsterTurner
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Elon is bold to put himself on trial. That’s sure to blow up in his face. Why would he think companies are legally required to advertise with him?

DaretoExplore
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My recollection of the “boycott” was that Musk turned off all the content controls, and the resulting explosion of vulgar and violent tweets repulsed all of the big brand advertisers. The advertisers had a legitimate right to NOT pay to have their brand on a tweet that was insulting. These same companies fire employees if they say such things.
I don’t know what the target of this lawsuit did but the billion dollars of adds pulled were the result of Elon’s actions and nothing else.

skyak
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Since when are advertiser obligated to advertise on X? It's their free choice where they put there ad money or not.

mikev
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didn't he tell his advertiser's to "fuck off" if they didn't like how he moderated the platform? lol.

standingoffthecorner
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Since when have boycotts become illegal?

pebre
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Elon "Give me your money, or I'll sue you." Musk 😆😆😆🤡

pghurd
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If you advertise on X - I will shop elsewhere

Will-pj
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Go away, advertisers! You can't blackmail me with money!

Wait no, come back! I'm going to sue you if you leave!

PatrickWDunne
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Elon Musk in suffering from the same mental illness that has afflicted his father for years. It is sad to see him destroying everything he has helped to build. He needs to seek professional treatment before he completely destroys it all taking billion of investor money down with him.

VentoRacing
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We're all here to make fun of Elon Musk and his fanboys in the comments! Elon Musk is the incarnation of Elizabeth Holmes, except, as the feminists say, we live in a patriarchy, where Holmes went to prison for grifting, and Musk stayed to make billions out of his grifting!

sheikhakbar
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lol, I don't think they can scare them with nonsensical lawsuits. They're corporations with
"mama free speech"

felipenachmanowicz
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Anti competitive but I
who exactly is competing with X?

felipenachmanowicz
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There's a good reason for boycotting twitter

cellinacell
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Maybe the nazis and comunists shouldn't have free speech Elon 🤗

Ixcotv
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Just like his buddy, Trump, looking for loopholes to Garner wealth 🤑 poor boy.

TheresaEssid
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It’s the WFA, World Federation of Advertisers. Since Bloomberg doesn’t appear to be interested to disclose who’s being sued 💁‍♂️

gorkembaydar
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Bravo Linda, bravo X, mito i korupciju treba izbrisati s lica zemlje u začetku

majabacic
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I hope Elon Musk win this lawsuit and let justice serve

godblessusa
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The Global Alliance for Responsible Media is 'discontinuing' after Elon Musk's X filed an antitrust lawsuit against it. Y’all folded in one day. 😂😂😂

mauraece