WHAT REALLY HAPPENED TO TECHNICS

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At one time considered the Best Receiver manufacturer during the Stereo Wars. Does Technics Still Exist? Is Technics a good brand or not? Who is the owner of Technics? I investigate one of the biggest disappearances in the history of HiFi! Find out what happened and if they were able to survive!

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00:00 The RISE of Technics
01:05 The First Technics Products
02:58 Technics in 1970's
03:40 Technics SP-10
04:38 Technics 10000 Series
04:59 Technics SL-1200
06:00 Invention of Class A Amp
06:42 Technics SA-1000
07:07 Stereo Wars
08:04 Technics Reel to Reels
09:56 Technics 1980's
10:20 Technics SL-10
10:35 Technics SL-1200 MKII
10:57 Technics SL-P10 CD Player
11:14 Technics SU-V Amps
11:38 Technics SST-1 Speakers
12:32 Technics 1990's
12:52 Technics SL-PG CD Players
13:33 Technics SU-V Series
14:03Technics SL-1200 MKIII MKIV
14:19 THE FALL of Technics
17:00 Technics Discontinued
18:32 What Happened?
19:27 The Return

[AudioAl]

I literally sold millions of dollars worth of Technics and traveled to Osaka twice because of that. It was truly a legendary brand. We often struggled to meet the demand. The brand wars were real. Pioneer, Onkyo, Yamaha, Harman/Kardon, Hitachi, Kenwood, Sherwood, Marantz plus many lesser brands as well as more esoteric brands (McIntosh, Luxman, SAE, Phase Linear, Carver) all fought to win marketshare. It was fun when people wanted the best not the smallest.

[eduvinyl]

As a former DJ and record collector, I proudly keep my pair of SL-1210MK2 turntables, purchased brand new in 1994, and still spinning in near mint condition 29 years on.

[twisted]

My uncle had a SL1200 MK1.He got it brand new when they came out. 25 years ago. He passed that turntable over to me. To this day it is the center piece of my audio system. I have been offered a lot of money for that turntable. I have many listening hours with my uncle and I on this table, and with my daughter and I. I will never sell it. I will pass it along to my daughter before I pass. Just as my uncle did for me. It is now a family heirloom to me.

[GloriousFightingBuddha]

When I was in high school back in 1977, I saved enough money to buy my first stereo system; a Technics SA500 receiver, a Marantz manual turntable and a pair of Technics SB4500A speakers. I eventually bought a Technics SL10 "close and play" linear tracking turntable with a Shure V15 cartridge. This started me on a long road of seeking audio excellence. I now own Proceed, Theil, Classe and others but Technics was my first system.

[mikecampbell]

I just love these audio history lessons. I bought my first stereo in 1975 so I have seen the glory of vintage audio when it was new. My wife surprised me with a Technics CD player in 1985. It was the cheapest she could find at 300 bucks.

[jpaleas]

I’m proud to still have my Technics turntable I purchased in high school in 1985 !
And I love the audio History journeys that you’ve been taking us lately! “Just Awesome “ !

[ixoye]

The 70's was the Golden age of HI-FI, I remember all the exclusive HiFi stores and the well-made catalogs you could browse for hours at the time, a great decade to be alive for sure, and the music was incredible good as well.

[jagyman]

Their Keyboards, organs and digital pianos were class leading, I still have a couple of the keyboards.

[markchristopher]

In 1987 my '77 Camaro Type LT
boasted a Technics bi-amped tape
deck & matching coax speakers for
basically a concert hall on wheels,
before the subwoofer era really
kicked in. Friends used to laugh as
they heard me coming from quite a
ways away. My Technics home
system had dbx noise reduction to
match the car head, and once I'd
taped "Diary Of A Madman" and
timed the 5-second Maxell leader to
blow my buddy's mind as he sat in
the passenger seat & Lee Kerslake's
thunderous drum fill exploded out on
"Over The Mountain!" Good times...

[lokman]

Technics should start 80 sound system again. I am now 57. And i really miss 80s equipments. Bid woofer mid tweeter and specially great integrated amplifier and graphic equalizer with spectrum analyzer. I really miss them.

[rapidcityentertainment]

I owned countless Technics products over the years. For whatever reason I’ll never forget the model number of my first Technics CD player - SLP230. I currently have and still use a 20 year old SA-DX930 receiver with the built in 5.1. It still works as well as the day I bought it. I miss Technics as much as I miss the 90’s.

[j.t.cooper]

My Technics SA-1010 from 1983. I have the military commissary version with switchable voltage that has the big power supply and is 600 watts at the plug and is conservatively rated at 125 WPC at 8 ohms, but is actually north of 150 WPC. It cost $850-$1000 brand new in 1983 and it still functions perfectly.

[frankiefingerz]

As a dj for 36 yrs i was devastated wen technics stopped production of the 1200s in 2010 & then was ecstatic about their return in 2019 I love my 1200s since i got em in 1991 wen i was 16 now im 48. Turntables

[jhonwask]

I am still glad I have my 2 Technics turntables from 1978 and my tape deck from about 1984. They need some service now, but I know they will serve well for the next 40-50 years and sound great.

[LennyFlorentine]

What Technics products have you owned? What Technics stories do you have? Let me know in the comments

[joeyodendaal]

Technics is back with audiophile gear that costs an arm and a leg but still legendary groundbreaking technology. Almost 10 years now. Try and keep up.

[lzhkxjb]

Lenny, the current Technics product line is very impressive, you should consider adding it to your new product offering. Just Audio would be a perfect retailer for the line.

[MrMustang]

I had an SA-GX505 in college back in the early 1990s and to this day it was the best receiver I have ever owned.

[lpsalsaman]

I still own my SL1200 MK3 turntable in black, bought over 30 years ago and still works and puts out some serious sound. Another great vid, it really makes me think back to all of the awesome stuff I was able to hear and see not only from Technics but from Pioneer, Sansui, Kenwood, Marantz, and many others that are now either gone or no longer putting out any of the great stuff they used to.

[prostreetcamaro]

I still have my big huge Technics system from years ago and it is still absolutely amazing!