How to make a PESTEL analysis easily

When you first hear about PESTEL analysis, it can be confusing. That's why Karine explains you how to do a PESTEL analysis easily. 😎

PESTEL analysis is an analytical tool that lets you quickly identify whether the market is promising for the type of product or business you'd like to implement.

In this video, you'll discover the 6 categories of factors in PESTEL analysis:
- Political,
- economic
- Socio-cultural,
- Technological,
- Environmental,
- Legal.

Discover the impact these categories can have on your business activities! 🚀

00:00 Introduction
00:16 Definition of PESTEL analysis
01:00 How to perform a PESTEL analysis
01:08 Political factors
01:44 Economic factors
02:22 Sociocultural factors
03:10 Technological factors
03:45 Environmental factors
04:39 Legal factors
05:07 Going further in the analysis